GearLaunch Blog

Getting to Know the Back-to-School Audience

Posted by Ngan Ton on Aug 7, 2018 8:45:00 AM

Back-to-school shopping is in full swing, and products are flying off the shelves—from pencils and notebooks to new shoes and shirts. Although this means mega retailers are scoring big on converting foot traffic, it doesn't necessarily mean online retailers have to miss out. Ecommerce businesses have the benefit of quickly adapting designs and products, and more importantly the shoppers they target.

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Topics: Inspiration, Tips and Tactics

Tips to Make Any Design Look Good

Posted by Ngan Ton on Jul 24, 2018 8:00:00 AM

We’ve discussed in length the different ways to get your products discovered, but we can’t miss the component that becomes critical once your product is successfully discovered–your design.

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Topics: Tips and Tactics, Design

3 POD Products Every Store Should Sell

Posted by Ngan Ton on Jul 17, 2018 8:00:00 AM

Access to trends data can be invaluable (that’s why we send a monthly Trends Report). It can help better focus your efforts, draw more attention from consumers, and improve existing design and marketing.

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Topics: Tips and Tactics, Print-on-Demand

Making Your First $10k with Gearlaunch POD

Posted by Ngan Ton on Jul 13, 2018 10:30:17 AM

Print-on-Demand (POD) services have become incredibly popular in the past few years, and with good reason–they’re an incredible revenue stream for merchants without the major risks of investing in an entire retail venture. However, the simplicity does come with a catch. Most POD services are marketplaces where brand identity doesn’t matter. For business owners who want to build and grow a brand, POD marketplaces just don’t make sense.

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Topics: Print-on-Demand, Entrepreneurship, Tips and Tactics, Guides

85 Free Stock Photography Sites That Don't Suck

Posted by Ngan Ton on Jul 6, 2018 10:49:03 AM
**Update**
It's come to our attention that several sites listed here no longer exist. We've removed any non-working links and added a few new favorites. Check it out!
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How do you find images for your content (blogs, social media, ebooks, ads, etc.)? Do you run a quick Google image search, click "save image as", and then recycle the pictures in your own content?

Stop!

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Topics: Design, Tips and Tactics

A Backwards Sales Tactic: Freebies

Posted by Ngan Ton on Jun 29, 2018 8:00:00 AM

At first glance, freebies can sound like a big waste of money. However, with a little investment and patience, freebies can go a long way in achieving some surprising results. Here are a few interesting conclusions driven by freebies and a brief explanation into exactly what happens.

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Topics: Tips and Tactics

Should You Test Ads on Gen Z?

Posted by Ngan Ton on Jun 22, 2018 8:30:00 AM

The youngest consumer group, Generation Z (or “Gen Z”), is quickly growing into a formidable force. By 2020, today's 14-19 year-olds will be the largest group of consumers worldwide, making up 40 percent of the US, Europe, and BRIC countries. Gen Z’s habits and behaviors will heavily influence the future of mainstream retail, and much of it already looks positive!

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Topics: Tips and Tactics, Social Media

10 Ways to Build an Effective Email List

Posted by Ngan Ton on Jun 15, 2018 4:40:00 PM
There has been plenty of debate over the effectiveness of email marketing, with many chalking it up to a waste of time. This is simply untrue. Those who find email marketing ineffective may be doing it incorrectly by purchasing email lists or simply sending irrelevant content.

Users who opt into email lists are more responsive, more connected to your business, and more likely to purchase from you. This means every subscriber is a win, whether you’re gaining one per week, one per day, or one per hour.

If you have yet to work on building your email list, or you've run out of ideas, here are 25 simple ways to do so.

1. Make it easier for your subscribers to share emails they like. Include share CTA’s in your email.

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Topics: Tips and Tactics

5 Elements of the Perfect Product Description

Posted by Ngan Ton on Jun 6, 2018 5:18:00 PM

Is your product’s description compelling enough to sell itself? Are you enticing your audience with benefits or simply describing the features? The secret to product descriptions lies in making your customer feel great about about their purchase before they’ve even made it. 

Follow these steps:

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Topics: Tips and Tactics

Do Rounded Prices Sell More Products?

Posted by Ngan Ton on May 30, 2018 10:00:00 AM

There will be instances where the magic number 9 (as mentioned in How to Price Your Products: A Guide for Ecommerce Retailers) may not be so magical. Research indicates that consumers process pricing information differently for round numbers (e.g. “3") versus non-round ones (e.g."3.99"). So which price format is best for you to drive a purchase? The answer is not quite that straightforward.

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Topics: Tips and Tactics

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