Labor Day is only two weeks away! While the holiday was designed to give workers a break from laboring, small business owners know it's one of the best times to be in business. As friends and families celebrate the summer's last hurrah, you can sell them all the extra items to make it extra special. Here are a few Labor Day marketing ideas to help your business stay top-of-mind.
Back-to-school shopping is in full swing, and products are flying off the shelves—from pencils and notebooks to new shoes and shirts. Although this means mega retailers are scoring big on converting foot traffic, it doesn't necessarily mean online retailers have to miss out. Ecommerce businesses have the benefit of quickly adapting designs and products, and more importantly the shoppers they target.
POD is a popular but new practice for many online businesses, meaning there are still many who have never heard of “Print on Demand.” Without familiarity, many are left with uncertainty, confusion, and oftentimes pure myth. In this post, we look to dispel many common myths associated with POD.
We’ve discussed in length the different ways to get your products discovered, but we can’t miss the component that becomes critical once your product is successfully discovered–your design.
Access to trends data can be invaluable (that’s why we send a monthly Trends Report). It can help better focus your efforts, draw more attention from consumers, and improve existing design and marketing.
Print-on-Demand (POD) services have become incredibly popular in the past few years, and with good reason–they’re an incredible revenue stream for merchants without the major risks of investing in an entire retail venture. However, the simplicity does come with a catch. Most POD services are marketplaces where brand identity doesn’t matter. For business owners who want to build and grow a brand, POD marketplaces just don’t make sense.
Online Marketplaces have definitively changed the world. Created primarily to begin selling books online, Marketplaces like Amazon have become the normal way to buy, and sell, goods. From books to clothes, personal care products to home décor, these Marketplaces sell it all. Entrepreneurs young and old have turned to Amazon and others to launch their business with varying degrees of success. However, as powerful these marketplaces are, they clearly have their draw-backs, many of which have become apparent as entrepreneurs are looking for more control of their companies. Brand ownership, preferred distribution, control from copy-cats, limited up-front investment in inventory, etc. are just a few of the key things causing entrepreneurs to sidestep these channels.
At first glance, freebies can sound like a big waste of money. However, with a little investment and patience, freebies can go a long way in achieving some surprising results. Here are a few interesting conclusions driven by freebies and a brief explanation into exactly what happens.
Topics: Tips and Tactics
The youngest consumer group, Generation Z (or “Gen Z”), is quickly growing into a formidable force. By 2020, today's 14-19 year-olds will be the largest group of consumers worldwide, making up 40 percent of the US, Europe, and BRIC countries. Gen Z’s habits and behaviors will heavily influence the future of mainstream retail, and much of it already looks positive!