GearLaunch Blog

60 Holiday Email Subject Lines to Drive Your Open Rates Through the Roof

Posted by Ngan Ton on Oct 17, 2018 11:45:10 AM

For Vietnamese, click here.

You have the perfect holiday marketing email, but how do you get customers to read it? You need engaging subject lines! It may be seem like an insignificant part of your message but 47% of consumers last year said they decide whether or not to open marketing emails based on the subject line.

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Topics: Tips and Tactics

10 Online Marketing Tactics for a Happy Holiday Season

Posted by Ngan Ton on Oct 10, 2018 12:12:14 PM

For Vietnamese, please click here.

Given the stress of the holiday season, it's conceivable that not all of us are excited for its arrival. However, we can all agree it's the perfect time to reconnect with existing customers and engage new shoppers.

This year, instead of just sending out a mass email, try a more strategic and thoughtful approach. Here are 10 online marketing tactics you can customize for a happy holiday season.

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Topics: Tips and Tactics, Holidays

5 Holiday Email Campaigns You Can Start Planning Now

Posted by Ngan Ton on Oct 5, 2018 8:00:00 AM

For Vietnamese, please click here.

Regardless of constant speculation on the death of email marketing, it remains a leader in generating conversions—especially for holiday marketing campaigns. Customers don't mind receiving promotional emails from brands they trust. In fact, 76% of consumers prefer to buy from a brand they're familiar with.

Avoid getting discouraged if your sales and email engagement statistics don’t quite line up. Even though the numbers may not show it, the presence of your emails are still contributing to you staying top-of-mind. This is called the “nudge effect.” Landing in their inbox, whether or not they open your emails, can indirectly influence their visiting your store and making a purchase.

To maximize the nudge effect, use succinct and eye-catching subject lines (e.g. "$10 off every $50 Purchase. Today only!"). Having read all they needed, the reader may not even open the email, and instead will head directly to your store. For more tips on holiday subject lines, check out this post.

To help you begin strategizing your email marketing campaigns, here are 5 holiday email campaigns you can start planning now.

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Topics: Holidays

10 Easy Ways to Boost Your Brand's Facebook Page

Posted by Ngan Ton on Sep 25, 2018 9:00:00 AM

For Vietnamese, please click here.

Brands that rely heavily on Facebook to acquire customers experience an emotional roller coaster every time the social network updates its algorithm. This is because the updates typically result in less reach and require more ad spend to maintain visibility.

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Topics: Social Media, Tips and Tactics

The Pros and Cons of Print-On-Demand Versus Dropshipping: Which Option Is Better?

Posted by Ngan Ton on Sep 12, 2018 8:45:00 AM

For Vietnamese, click here.

Two popular solutions exist for today's ecommerce businesses: print-on-demand (POD) and dropshipping. POD allows merchants to sell products that feature their custom designs while dropshipping helps merchants curate as-is products directly from manufacturers. In both cases, the service provider fulfills and ships the order on the seller's behalf. So how do they stack up against each other?

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Topics: infographic

A Step Above the Rest: A Seller's Guide to Pillows

Posted by Ngan Ton on Sep 6, 2018 8:55:00 AM

Pillows can help add a little flair to any home—even trendy clothiers like Urban Outfitters have moved into the home decor space. Here's a quick guide to help launch your own pillow line.

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Topics: Print-on-Demand, Tips and Tactics, Guides

The Onesie to Rule Them All: A Seller's Guide to Kids' Clothes

Posted by Ngan Ton on Aug 28, 2018 8:45:00 AM

Happy Early Birthday! According to Time, September is the busiest month for births overall (so hopefully we weren't too far off!). For the well-prepared retailer, that means one thing—baby clothes—and we've got plenty of it! Here's your guide to selling this kids' item.

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Topics: Print-on-Demand, Tips and Tactics, Guides

Which Print-on-Demand (POD) Products Should You Sell?

Posted by Ngan Ton on Aug 26, 2018 8:00:00 AM

In a previous post, we covered 3 POD products every store should sell. It's a good starting point for newcomers to test out different products without having to spend hours on research, but as you develop better business acumen and expand your product offerings, you'll quickly realize there's more to selling than adding a design to any ole product.

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Topics: Print-on-Demand, Research and Development

4 Ways to Stay Top of Mind This Labor Day

Posted by Ngan Ton on Aug 17, 2018 9:55:44 AM

Labor Day is only two weeks away! While the holiday was designed to give workers a break from laboring, small business owners know it's one of the best times to be in business. As friends and families celebrate the summer's last hurrah, you can sell them all the extra items to make it extra special. Here are a few Labor Day marketing ideas to help your business stay top-of-mind.

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Topics: Tips and Tactics, Holidays

Getting to Know the Back-to-School Audience

Posted by Ngan Ton on Aug 7, 2018 8:45:00 AM

Back-to-school shopping is in full swing, and products are flying off the shelves—from pencils and notebooks to new shoes and shirts. Although this means mega retailers are scoring big on converting foot traffic, it doesn't necessarily mean online retailers have to miss out. Ecommerce businesses have the benefit of quickly adapting designs and products, and more importantly the shoppers they target.

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Topics: Inspiration, Tips and Tactics

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