When it comes to revenue, Father’s Day lags behind Mother’s Day. One reason for the difference may be that Father’s Day shares the limelight with graduation celebrations that also occur in the month of June, causing many to split their gift budgets between dads and grads. Mother’s Day, on the other hand, is celebrated with little competition in the month of May.
A common approach store owners make when pricing their products is relying solely on numbers set by competitors. It’s a strategy that may work for some, but it’s a missed opportunity for most. By disregarding the other fundamentals of pricing, these store owners are likely not asking for the amount customers are actually willing to pay.
This won’t be you.
The following is a breakdown of each factor you need to consider in order to strategically price for maximum profitability.
Topics: Tips and Tactics
Every interest is bound to have an online community dedicated to it. According to PostRelease, 1 in 5 Americans use an online community to discuss and recommend products. Brands and businesses that can successfully participate in these consumer groups have a lot to gain. We outline the steps to joining and engaging in exclusive communities in the guide 103 Ways to Sell a New Product.
Topics: Tips and Tactics
Luckily in this day and age, we have the ability to reach out to someone and say hello from the privacy of our own homes using smart devices like phones, tablets, and computers.
It’s estimated that by the end of 2018, there will be a whopping 2.6 billion users across the many social sites and apps we have available today.
I have been focusing on the branding component of my marketing efforts like a madman this year.
It’s always important to keep consistent branding, from your products to your customer service responses. This goes far beyond throwing your logo on everything.
Many of us get lost in the numbers and forget the importance of making a good first impression. The most important part of your customer’s experience is the first impression, followed by your effort to continue that experience through the course of their buying journey.
I’m going to take you through some digital branding trends that are making an impact so that you can test them out for yourself. These trends will keep your brand relevant in the digital space.
Let’s get into it.
I’ve been there. After an incredibly tough year, I was forced to start in the following January of 2014, debt up to my eyeballs, credit cards maxed out, debt collectors and suppliers on the phone constantly harassing me - and rightfully so...
I owed them the better part of $120,000 and I was scrambling for ideas on how I could quickly pay everyone back. Sleep was difficult at best. The last thing I wanted was to go bankrupt, and I sure as hell didn’t want to go to jail for insolvent trading. These thoughts constantly clouded my mind, and I was often waking up to them at 3am in the morning.
Going bankrupt was always an option but it personally felt like quitting, and no entrepreneur worth their salt quits, certainly not the successful ones. So I kept going, fielding those calls and reassuring those whom I owed money to that I would soon pay them back, with interest. Hustling was my only option– getting in before the sun rose and not going to bed until the early hours of the morning became the norm.
According to one of the many quotes I’d mentally archived, “Opportunity and luck comes to those who work for it.” This was the motivation that kept me showing up.
If you want to know who I am, you can check out an article I wrote on my blog at Storehacks.com. I’ve been lucky enough to have sold millions of dollars of products over the past few years and met some incredible people, like the guys and girls at GearLaunch.com.
This industry is unforgivable when it comes to time consumption. You have to schedule your time wisely to use it most effectively. If you’re going to succeed through the rest of this year and into the next, you’re going to need to know the latest stats and trends.
Topics: Social Media
Today's customers expect more out of brands than ever before. With chat service a click away, phone support available at all hours, and web support in multiple languages, businesses are willing to do anything for their customers.
Customers are the lifeblood of a business, and keeping them happy is the difference between closing shop and staying competitive. That's where customer service comes in. Specifically, here are 4 reasons why customer service matters to your business.
If you think shopping stops at social media, do we have a treat for you. Early last year, Facebook began a slow rollout of its Messenger Ads — ads shown to Facebook users on the chat app's Home tab.
Topics: Social Media
A new year means a new round-up of hot happenings at GearLaunch! Throughout the year, our team makes many stops all over the world to meet with ecommerce entrepreneurs, build new relationships, and welcome new members to the community.