GearLaunch Blog

Love at First Site: Setting Your Online Store up for Success This Valentine's Day

Posted by Ngan Ton on Jan 16, 2019 4:00:00 PM

For Vietnamese, click here.

Love it or hate it, Valentine's Day is the first major retail event of the year and now is the time to prepare your marketing and design ideas.

According to the National Retail Federation's annual survey in 2018, U.S. consumers were expected to spend an average $143.56 on Valentine’s Day, an increase from the $136.57 average in 2017. Total spending from last year ($19.6 billion) are the second-highest in the survey’s 15-year history, topped only by the record $146.84 and $19.7 billion seen in 2016. We predict the momentum won't be slowing down this year. 

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Topics: Tips and Tactics, Holidays, Design

Marketing on a Dime: 7 Ways to Increase Your Site Traffic with a Small Budget

Posted by Ngan Ton on Jan 9, 2019 8:00:00 AM

For Vietnamese, click here.

Consumers aren’t the only ones known to make resolutions during New Year’s—businesses big and small do the same thing. And just like consumers, many businesses will aim to become healthier and cut spending on unnecessary extras.

This resolution to cut costs and trim down largely affects traditional online marketing efforts (i.e. ads). If you’re willing to put in a little elbow grease, working on a tighter marketing budget shouldn’t hurt your growth. In this post, we’ll show you 7 ways to increase your site traffic with a small budget.

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Topics: Tips and Tactics

The Fashion Trends You Can't Ignore in 2019

Posted by Ngan Ton on Jan 2, 2019 8:30:00 AM

For Vietnamese, click here.

As we all dive deeper into our winter wardrobes and get creative with our layering, the fashion world has been buzzing with new cuts and colors for spring 2019. While that may sound like it's a good three months away, you can bet eager beaver fashionistas are going to be rocking these looks the moment the snow clears. Get a head start while you can and try adapting the most popular elements to your brand and campaigns. 

Here are some of the biggest trends that will be hard to ignore come spring 2019.

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Topics: Inspiration, Design, Tips and Tactics

5 Ways to Increase Your Store's Average Order Value

Posted by Ngan Ton on Dec 26, 2018 4:00:00 PM

For Vietnamese, click here.

Owning an ecommerce business can be something of a roller coaster ride. Your new product lines seem to be shooting for the moon one month, but then sales fall flat the next. One solution is to drive more new traffic to your store in the hopes that they'll convert, but this is a costly and time-consuming tactic (especially for newer merchants).

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Topics: Tips and Tactics

5 Ways to Boost Customer Retention

Posted by Ngan Ton on Dec 19, 2018 4:30:00 PM

For Vietnamese, click here.

Having launched your share of marketing campaigns to attract new customers, you probably know by now that it costs more to acquire a new customer than to retain an existing customer. Your current customer base is the best asset your business has. These customers already know your brand and products, and they appreciate your service.

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Topics: Tips and Tactics

6 Ways to Keep Sales High in the Post-Holiday Season

Posted by Ngan Ton on Dec 12, 2018 8:00:00 AM
For Vietnamese, click here.
 
Following the usually hectic season of holiday shopping and gift giving, the week between December and January can be an especially slow period for many retailers—but does it have to be?
 
If you know the right triggers to pull, the end of the holidays can be the start of another profitable quarter. Last week, we covered how to capitalize on New Year's resolutions. This week, let's explore the other 6 ways to keep sales high in the post-holiday season. 
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Topics: Tips and Tactics, Holidays

How Your Store Can Capitalize on New Year's Resolutions

Posted by Ngan Ton on Dec 5, 2018 4:00:00 PM

For Vietnamese, click here.

New Year’s: The time of year when Americans make commitments to eating better, exercising more, learning a new skill, or saving money. The start of a new year triggers something in us that is determined to be better, making it an opportune time for businesses. Now is the time for retailers to offer any relevant products and services that can help New Year’s resolutioners.  

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Topics: Tips and Tactics

Three reasons customer service is crucial this holiday season

Posted by Ben Abbey on Dec 3, 2018 8:20:43 AM

For Vietnamese, click here.

The holiday season is here, and it is more important than ever to make sure that your customers are happy! GearLaunch's top-notch customer service team has your back during this busy time. Happy customers are will help you evangelize and build your brand, are more likely to spend money with you in the future, and will recruit others to shop with you. Make sure that your customers are treated right, especially during the holiday season, and they will treat you right!

 

Keeping customers = money

Keep your existing customer close! Keeping a current customer is much easier than finding a new one. Customers who have already purchased something from your store are more likely to return for an additional purchases. Returning customers means MORE MONEY! In fact, with customers shopping for apparel, return customer spend around 67% more than first timers. 

 

Your Customer Service Affects your brand

Your brand is everything, and how your customers are treated is a reflection of that brand. Building trust with your customers is something that you want to do from the moment they land on your page, to years later when they are returning to purchase from you again. Your brand is defined by the products you sell and the messaging you put out, but the interactions that customer service has with your customers is also a representation of your brand. So, if you want to continue to grow your brand, make sure that you are getting the best customer service team you possibly can.

 

happy customers create more customers

When a customer is happy with the service they have ben provided, they tell others about it! According to research done by Hubspot, 77% of customers who had a positive experience with a brand went on to tell others about that experience. With a quality customer service team, you are much more likely to create those positive experiences that will make your customers want to share the experience with others.
 
 
 
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Topics: Holidays, Guides, Products, Print-on-Demand

6 Last Minute Holiday Campaign Tips

Posted by Ngan Ton on Nov 29, 2018 8:00:00 AM

For Vietnamese, click here.

The most wonderful time of the year is here! Can you hear the sleigh bells ringing and profits singing? This final quarter is the peak time for sales (duh!), but amidst the excitement and campaign prep, it becomes increasingly easy to forget some critical campaign details. 

Don't hurt your sales this season. Go over our last minute holiday campaign tips and ensure you've covered these easily missed details!

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Topics: Holidays, Tips and Tactics

5 Holiday Marketing Tactics to End the Year on a High Note

Posted by Ngan Ton on Nov 21, 2018 8:00:00 AM

For Vietnamese, click here.

Whether this is your first seasonal rush or your hundredth, coming up with holiday marketing ideas to help your brand stand out is always a challenge. There's already an overwhelming amount of emails, social media posts, and ads from brands both big and small—how can you possibly cut through the noise?

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Topics: Holidays

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