When it comes to revenue, Father’s Day lags behind Mother’s Day. One reason for the difference may be that Father’s Day shares the limelight with graduation celebrations that also occur in the month of June, causing many to split their gift budgets between dads and grads. Mother’s Day, on the other hand, is celebrated with little competition in the month of May.
Topics: Holidays, Inspiration, Tips and Tactics, Design
So you want to sell things on the internet? More specifically, you want to sell things on the internet with the least amount of risk possible.
Topics: Holidays, Tips and Tactics, Insider
Ho, ho, ho!
Topics: Holidays, Insider, Tips and Tactics
Black Friday is a HUGE opportunity for sellers and retailers, particularly if you are a physical store, but that doesn’t mean that it won’t get you a flood of traffic filled with potential buyers, and hopefully, if you do this right, return customers.
Topics: Holidays, Tips and Tactics, Insider
Thanks to a shift in consumer behavior and budget, the ecommerce landscape has never looked better. While the number of online purchases has climbed year over year, its share has always been shy of in-store transactions — until this year. In their annual holiday retail survey, Delotte reports that 2017 will finally be the year that online transactions overtake in-store, 51percent to 42 percent.
Topics: Holidays, Tips and Tactics
‘Tis the season to be holiday marketing! If you didn’t get a chance to catch up with our holiday marketing guide, here’s the gist of it: you’re 2 months behind. While October is the most common month for brands to begin holiday marketing campaigns, the planning piece actually happens in September.
Topics: Holidays, Tips and Tactics, infographic
Americans seem to ring in the holiday season earlier and earlier every year (especially us marketers), but we can all agree the first major celebration won’t take place until Thanksgiving Day – a whopping 35 days away. To hold you over for the coming weeks, we’ve compiled a list of the 35 most impressive email marketing statistics – one for each day leading up to festivities with friends, family, food, and football.
Topics: Holidays, Tips and Tactics
In our Holiday Marketing Guide, we noted that holiday shoppers will enter the “research” stage in September/October. At this phase, shoppers appreciate stores that have product information readily available more than they appreciate relentless discounts.
Topics: Holidays, Tips and Tactics
While endless options exist for consumers in search of gift inspiration, the channels that one generation trusts may be near nonexistent for another. For example, 44% of Gen Z shoppers turn to Instagram while only 2% of Boomers report doing the same.
Topics: Holidays, Tips and Tactics
Administrative professionals are indispensable. They manage logistics, documents, and inventory – ensuring the workplace runs like a well-oiled machine. Ironically, the better an admin professional performs their job, the less likely you are to notice them. That's why we informally dedicate April 26th to celebrating their hard work.
Businesses and organizations that celebrate Administrative Professionals' Day will typically give their administrative staff gifts or rewards as a token of appreciation. Whether your business participates or not is ultimately your business, but we do encourage that you seize this opportunity to offer unique and targeted gifts at those who do celebrate (managers and bosses).
Here are a few ideas on gifts to offer for Administrative Professionals' day.
Topics: Holidays, Inspiration, Tips and Tactics