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Regardless of constant speculation on the death of email marketing, it remains a leader in generating conversions—especially for holiday marketing campaigns. Customers don't mind receiving promotional emails from brands they trust. In fact, 76% of consumers prefer to buy from a brand they're familiar with.
Avoid getting discouraged if your sales and email engagement statistics don’t quite line up. Even though the numbers may not show it, the presence of your emails are still contributing to you staying top-of-mind. This is called the “nudge effect.” Landing in their inbox, whether or not they open your emails, can indirectly influence their visiting your store and making a purchase.
To maximize the nudge effect, use succinct and eye-catching subject lines (e.g. "$10 off every $50 Purchase. Today only!"). Having read all they needed, the reader may not even open the email, and instead will head directly to your store. For more tips on holiday subject lines, check out this post.
To help you begin strategizing your email marketing campaigns, here are 5 holiday email campaigns you can start planning now.