In our Holiday Marketing Guide, we noted that holiday shoppers will enter the “research” stage in September/October. At this phase, shoppers appreciate stores that have product information readily available more than they appreciate relentless discounts.
Topics: Holidays, Tips and Tactics
While endless options exist for consumers in search of gift inspiration, the channels that one generation trusts may be near nonexistent for another. For example, 44% of Gen Z shoppers turn to Instagram while only 2% of Boomers report doing the same.
Topics: Holidays, Tips and Tactics
Administrative professionals are indispensable. They manage logistics, documents, and inventory – ensuring the workplace runs like a well-oiled machine. Ironically, the better an admin professional performs their job, the less likely you are to notice them. That's why we informally dedicate April 26th to celebrating their hard work.
Businesses and organizations that celebrate Administrative Professionals' Day will typically give their administrative staff gifts or rewards as a token of appreciation. Whether your business participates or not is ultimately your business, but we do encourage that you seize this opportunity to offer unique and targeted gifts at those who do celebrate (managers and bosses).
Here are a few ideas on gifts to offer for Administrative Professionals' day.
Topics: Holidays, Inspiration, Tips and Tactics
For the majority of the US, tomorrow marks the first day of February. For online marketers, tomorrow marks the 14-day countdown to the hugely commercialized Valentine’s Day. We're not kidding – in 2016 alone, the National Retail Federation reported total Valentine’s Day spending across America reached a record $19.7 billion.
Topics: Holidays, Insider, Tips and Tactics
Looking for some design inspiration, key dates, and summaries of holidays celebrated throughout the season? We have a comprehensive guide for you to celebrate along with us and earn more sales!
Topics: Holidays, Tips and Tactics, Inspiration