GearLaunch Blog

How to Sell Apparel on Pinterest

Posted by Ngan Ton on Mar 10, 2017 8:26:00 PM

A complete guide to driving store traffic and increasing sales with Pinterest

We hope our last post, How to Sell Apparel on Instagram in 2017, drove home the point that developing and abiding by a solid strategy can turn social media into incredibly powerful tools for driving store traffic and increasing sales. And it certainly holds true beyond the realms of Instagram. Another heavily visual platform with plenty of promise for ecommerce businesses is Pinterest.

Originally a wishlist-like platform, Pinterest has grown into an inspiration and shopping destination for many of its 150 million monthly active users (Pinterest, 2016) – users who are not so easily acquired by quick hacks or spammy tactics.

Effectively marketing on this social platform will require more than pinning every item from your store. Let's go over how to sell apparel on Pinterest. 

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Topics: Guides, Social Media

How to Sell Apparel on Instagram

Posted by Ngan Ton on Mar 2, 2017 9:56:00 PM

A complete and up-to-date guide to generating ecommerce sales through Instagram

Instagram has come a long way since its debut in 2010, growing from the awkward platform that sat somewhere between Facebook and Twitter to today's potential marketing powerhouse. Have you grown with it?

The social media platform’s recent upgrades has the ecommerce crowd turning heads. With notable features such as Library, Business Accounts, and Shoppable Ads, Instagram joins its parent company (the ad-savvy Facebook) in enabling businesses to reach 500 million active monthly users in a natural and noninvasive manner.

For perspective, Instagram was used by just under a third of U.S. brands with 100 employees or more in 2015. Fast forward to this year and that number is expected to increase by 70.7% (eMarketer). If that’s not a call for ecommerce business owners to mobilize, we don’t know what is!

Start with this guide and learn how to sell apparel on Instagram in 2017. 

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Topics: Guides, Social Media

How to Set up Facebook Page Shop Sections to Increase Sales

Posted by Ngan Ton on Feb 16, 2017 2:07:00 PM

Are you ready to drive more sales through your Facebook Page with a new-ish shopping feature?

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Topics: Guides, Social Media

Getting Started with GearLaunch

Posted by Ngan Ton on Jan 5, 2017 12:27:00 AM
As an online merchant, you understand the hassles of ecommerce can be costly and take up a lot of time: finding quality wholesalers, managing up-front expenses, forecasting production, handling fulfillment, providing customer service... and that’s only the start of the list. The logistics and financial responsibilities alone can quickly become overwhelming.
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Topics: Guides, Insider

How to Upsell Customers and Increase Customer Lifetime Value

Posted by GearLaunch on Dec 8, 2016 8:14:00 AM
In the world of eCommerce, how do you make more money? Do you focus on acquiring new customers or retaining old ones? As a small business owner, increasing the average customer lifetime value and order units is one of the smartest decisions you'll ever make. 
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Topics: Guides, Insider, Features

How to Start a Successful T-Shirt Business

Posted by Ngan Ton on Jun 23, 2016 10:06:00 PM
If you're planning to start your own business, then you've made a great decision! This means taking charge of your future, setting your own hours, and working for the world's greatest boss.

But...

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Topics: Features, Guides, Research and Development

How to Develop the 8 Traits of a Winner

Posted by Ngan Ton on May 25, 2016 5:54:00 PM
Let's face it, we've all read some variation of the top 10 things successful people do in the morning--if not to emulate, then at least for motivation. It's usually something along the lines of waking up at 5:00am to climb a mountain, saving the world before noon, and having dinner on the table by 6:00.

These lists belong to a lengthy genre of books and articles that claim to help you think like Steve Jobs, innovate like Elon Musk, or invest like Warren Buffet. While they’re interesting, insightful, and sometimes downright inspiring, they're also just plainly untrue. 

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Topics: Guides, Inspiration

Google Tag Manager: An Easy Step-By-Step Guide

Posted by Ngan Ton on May 16, 2016 8:19:00 PM
What is Google Tag Manager?
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Topics: Google, Guides

3 Tips to Successfully Design on GearLaunch

Posted by GearLaunch on Nov 11, 2015 11:41:00 PM
Sometimes designs on a computer screen vary from when they're printed on a t-shirt. To make sure we're all on the same page, here are 3 tips to successfully design on GearLaunch.
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Topics: Design, Guides, Insider

How to Avoid Buyer’s Remorse and Keep Your Customers Happy

Posted by GearLaunch on Jun 3, 2015 4:01:00 PM

Unhappy customers are never good for your ecommerce business—they will reflect poorly on your brand and will ultimately reduce your total profit. Occasionally, a consumer will be dissatisfied with your product or feel remorse following a purchase. This unfortunate situation is called cognitive dissonance. Keep reading for simple tips for how to keep your customers happy.

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Topics: Guides, Research and Development

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