GearLaunch Blog

The Onesie to Rule Them All: A Seller's Guide to Kids' Clothes

Posted by Ngan Ton on Aug 28, 2018 9:45:00 AM
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Happy Early Birthday! According to Time, September is the busiest month for births overall (so hopefully we weren't too far off!). For the well-prepared retailer, that means one thing—baby clothes—and we've got plenty of it! Here's your guide to selling this kids' item.


These babies feature 100% combed ring-spun cotton with flat-lock seams, double needle ribbed binding on all the openings, and and easy 3-snap closure. 

Unit Cost: $11.85
Color(s): Black, Charcoal, Heather, Kelly Green, Navy, Pink, Purple, Red, Royal, Turquoise, White, and Yellow
Suggested Retail Value: $20 – $25

Target Audience
Here are few target markets you can start with:

  • Parents 
  • Grandparents
  • Aunts and uncles
  • Godparents

Facebook Targeting

On Facebook, your targeting can get a bit more focused.

  • Location: Here's one that will work for all 50 states. Try "Made in [State]" and add the corresponding state according to your targeting.
  • Gender: For specific parents, try "Daddy's girl" or "Mom's Favorite"


Get parents excited about your product and how ridiculously adorable it will look on their baby with these CTA's.

  • Onesies as cute and soft as they are. View the entire collection.
  • Our soft cotton baby girl onesies will keep her cute and comfy all season!
  • Made of soft cotton and lots of love, this colorful onesie is the perfect starter to any little outfit.
  • Crafted in 100% cotton, this quick change onesie is soft on baby's skin.


Now, just when is the perfect time to sell?

Click to Download

Click here to get your calendar

Topics: Guides, Tips and Tactics, Print-on-Demand

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