GearLaunch Blog

Content Marketing Statistics to Pay Attention to in 2018

Posted by Robert Joseph on Mar 7, 2018 5:40:56 PM

This industry is unforgivable when it comes to time consumption. You have to schedule your time wisely to use it most effectively. If you’re going to succeed through the rest of this year and into the next, you’re going to need to know the latest stats and trends.

To help you do this, I’ve compiled a list of current stats to help you make educated decisions, as well as keep you up to date on what’s working in your industry right now. analyzed similar statistics when laying out their model in favor of eCommerce entrepreneurs in need, with their built-in analytics. By checking trends and utilizing real-time statistics, they were able to fill the missing pieces the industry was craving.You can take a look at what one of their top sellers had to say about it in this featured Deal Crunch article.

Knowing your data is important, but knowing the parameters of your target market is on a whole other level when it comes to being prepared. Let’s take a look at some current statistics to get you hitting 2018 with a serious swing.

1.) 50% of Google page 1 rankings are now HTTPS

Within a year, that percentage climbed from 30% up to 50%. This may be due to a growing trend of websites using HTTPS or it could be that Google is prioritizing security. Make sure you have that in place everywhere you’re selling. 

2.) Only 55% of bloggers update their content:

Data has shown that bloggers and websites that update their content with current information are 74% more likely to get the strongest results from their posts.

3.) 96% of people who talk about your brand online don’t follow it on social media

This tells us that the majority of the discussions surrounding your brand aren’t coming from your followers. This is important to keep in mind when planning your next move. Appeal to the new/potential customers as much as the existing customer base.

4.) 91% of social media users are signing in on their mobile devices

Every bit of content you create for your audience needs to cater to each device equally. In some cases, ad sizes and formatting are different. Keep that in mind next time you create a campaign, and specifically adjust for each group to get the best results.

5.) Customers spend more time on companies that interact with them:

Businesses who actively interact with their audience have shown an average of 20-40% more engagement with their content and products. People love the idea of interacting with the brands they follow—get to it!

6.) Google Display campaigns reach 80% of global internet users

This data was taken directly from Google Benchmarks and Insights. Don’t exclude Google from your next marketing campaign.

7.) 60% of users don’t notice Google adverts when they see them

Out of 2,000 users surveyed, 1 in 10 admitted to visiting upward of 50 websites per day. Out of those that participated 60% said they don’t know the difference between Google’s sponsored ads and organic search results.

8.) 100 million hours of video are watched on Facebook daily

That’s the equivalent of 4.2 days' worth of content being watched each day. If this doesn’t make you want to create more video content for your brand, I don’t know what will.

9.) 56% of all videos published last year were under two minutes long

Short attention spans run rampant nowadays with the overflow of content in our feeds. A ten-minute ad video isn’t going to hold the average user’s attention. Make something short, sweet, and to the point.

10.) 200 million people use Instagram stories each month

IG stories have grown like crazy since it was created, and users do not hesitate to use it as much as they can. With the amount of exposure it offers your brand, it goes without saying that you need to implement it ASAP.

11.) 2.5 million people use messaging apps

With all these different messaging apps available, it’s only natural that marketers find a way to incorporate them into their strategies. Apps like ManyChat and Chatfuel have created a way to automatically respond to your audience via messenger; showing upwards of 88% open rates and 56% click-through rates.

12.) These three top marketing tactics are still leading:

With endless marketing tactics on the table, the top used and trusted are still Blogging with 65% utilizing it, Social Media (64%), and Case Studies (64%).

13.) Paid content promotions are up 5 times from what they were in 2014

With SEO, Email Marketing, and Influencer Marketing being the most common ways bloggers push traffic to their sites. Paid promotion has risen almost 400% in the past four years.

14.) The window between seeing and buying is very small

71% of consumers purchase an item within a week of seeing it. This is why retargeting ads are so powerful when showing new products to your audience.

15.) Video is the deciding factor for most customers to commit

64% of consumers stated that watching a video influenced them to make a purchase recently. Not only that, but social media also rewards brands who utilize video ads by allowing them more reach and visibility.

16.) There are 178 million active Snapchat users daily

With Snapchat recently rolling out their ad platform, it’s still relatively unused compared to sites like Facebook and Twitter. The huge open rates associated with Snapchat’s story feed prompts the question; why are so few using it?

17.) 80% of Pinterest users browse from their mobile device

When creating content for your company’s Pinterest, account be sure to work closely with your graphic designer to ensure that content you’re posting is viewable on Pinterest mobile.

18.) 80% of millennials say Pinterest helps them find what they want to purchase

If your audience is within the millennial age range, Pinterest would be a great tool to help get your products in front of them.

19.) 84% of 30-50 year olds actively use Facebook

Facebook's older audience is quickly becoming a viable market, so make sure not to exclude them.

20.) Emails with a personalized subject line receive 26% more opens

Personalization will always make your customers feel more welcomed and connected to your brand. Recent data shows that confirming that personal connection produces more of an interest and brand loyalty.

Now that you’re up to date on some of the most recent consumer data, it’s time for you to put it to use. Keep in mind that these statistics are here to guide you. I don’t recommend focusing your strategy on these alone.

Be enthusiastic about collecting your brand’s personal data and adding it to your new marketing campaigns. Every brand has a different following.


Topics: Social Media

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