GearLaunch Blog

Stacey Bishop

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January Trends Report: Hot Design Trends for the New Year

Posted by Stacey Bishop on Nov 26, 2019 8:15:00 AM

For Vietnamese, click here. 

It’s easy to get caught up in holiday marketing and forget all about January. While ecommerce sales typically taper off after the big holiday season, it doesn’t have to be the death of your online business. With a little research and the right marketing, January can still be a time to shine online. 

Successful ecommerce businesses will have email marketing ready, social media strategy in place, and ads ready to go. But what about designs? Your designs are what help you stand out online and in your niche. Here are the top 6 design trends that will be big in 2020.

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Topics: Products, trends, Marketing

Election Merchandise 2020: 8 New Products to Sell in Your Election Merch Store

Posted by Stacey Bishop on Nov 20, 2019 8:00:00 AM

For Vietnamese, click here.

The year 2020 will be a huge year for election campaign merchandise. It’s not a new trend. Campaign buttons have been a long-standing tradition for the presidential elections. However, with online and print on demand businesses, it has become a huge opportunity in an election year and 2020 is shaping up to be the biggest year yet for election merchandise. In 2012, Mitt Romney launched a store late in the game and still raked in a little over $15 million and one political consulting firm estimates about 30% of Trump’s campaign contributions in 2017 and 2018 came from his official merch store. 

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Topics: Products, Marketing

What you need to know to start selling drinkware online

Posted by Stacey Bishop on Nov 12, 2019 8:00:00 AM

For Vietnamese, click here.

2019 has been a huge year for GearLaunch. We have announced tons of exciting new products and launched EU fulfillment! We also recently launched more products in a hugely popular category for online sales...Drinkware! 

In the past, we’ve limited drinkware products to coffee mugs, but we are now expanding to other types of drinkware to give sellers more opportunities than ever before! Our new drinkware products are 15oz and 30oz travel tumblers and stainless steel wine glasses! With the right audience, expanding with new products is a win-win for many ecommerce businesses.

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Topics: Products

10 Mistakes Beginners Make With Print On Demand

Posted by Stacey Bishop on Nov 5, 2019 9:00:00 AM

For Vietnamese, click here. 

Getting into ecommerce is exciting and with the right strategies in place, has the potential to be extremely profitable. Print on demand businesses love the convenience of not having to worry about inventory and the added costs associated with storing and shipping products. While some parts of running an ecommerce business may be easier, there are still common mistakes and pitfalls many new owners fall into if they aren’t careful.

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Topics: infographic, Print-on-Demand

December Trends Report

Posted by Stacey Bishop on Oct 29, 2019 8:15:00 AM

For Vietnamese, click here.

Retail sales are always at a high during the holiday season and online sales continue to grow. Every year, more consumers are turning to online shopping to ease the stress around the holidays. Ecommerce sales are projected to hit somewhere between $144 billion and $149 billion in 2019 and almost half of those sales will be from mobile. If the projection is correct, it will be significant growth compared to 2018’s $126.4 billion in online sales.

Here are some of the top trends to keep in mind as you prepare your marketing campaigns for sales in December. 

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Topics: trends, Marketing

European Fulfillment: What you need to know to expand Into the EU Market

Posted by Stacey Bishop on Oct 28, 2019 10:12:07 AM

For Vietnamese, click here.

Shipping costs are a huge barrier for many online businesses when it comes to marketing to a European(EU) customer. Shipping times are often unpredictable which leads to customer complaints.

Unhappy customers = Unhappy sellers. 

As GearLaunch expands our product offerings, we also want to make it more cost-effective and efficient for sellers wanting to expand their business in the EU market. Beginning this week, we are now offering EU fulfillment to our sellers. Here’s what you need to know about expanding your online store to a new market. 

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Topics: Guides, Products

Grow Your Ecommerce Business With Pinterest

Posted by Stacey Bishop on Oct 22, 2019 9:28:20 AM

For Vietnamese, click here.

Pinterest is much more than a social media platform. It is a robust search tool that is changing the nature of ecommerce sales online. It’s not just a place for large brands with big ad budgets either. Small businesses are finding success on the platform and are harnessing the power of this massive search engine to grow their businesses. 

With 300+ million active monthly users on Pinterest in 2019, it’s a platform that is well worth looking into as a small business owner. While large brands such as PepsiCo, and Nestle have already leveraged the power of Pinterest, small businesses are finding success as well. One boutique owner, Jess Lea Boutique, was able to use organic traffic on Pinterest to increase sales by 124%. That’s no small number. 

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Topics: Social Media, Marketing

10 Strategies to Get Your First Online Sale in 30 days

Posted by Stacey Bishop on Oct 15, 2019 9:23:07 AM

For Vietnamese, click here.

Your store is up and running and you are ready to make your first sale. Now what?

Now it’s time to work on getting your first customer and put your marketing strategy in place. It can be overwhelming with so much competition and noise online. However, stores that spend serious time driving traffic and building an audience are the most likely to succeed. 

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Topics: Tips and Tactics, Marketing

The Ultimate Guide to Ecommerce Holiday Marketing [Free High Res Images Inside]

Posted by Stacey Bishop on Oct 10, 2019 8:30:00 AM

For Vietnamese, click here. 

The next few months are jam-packed with endless possibilities for ecommerce. For savvy business owners, it’s the best time for seasonal promotional opportunities or holiday sales. 

Holiday shopping often starts in October and continues throughout the final quarter of the year. Some big dates are:

  • Halloween: 31st October
  • Thanksgiving: The fourth Thursday of November
  • Black Friday: The Friday following Thanksgiving
  • Cyber Monday: The Monday following Black Friday
  • Hanukkah: December 22 - 30th
  • Christmas: 25th December
  • Boxing Day: 26th December
  • New Year’s Eve/Day: 31st December/1st January

Over the last decade, online sales have skyrocketed. Last year, $123.39 billion dollars were spent online during the holiday season. While it may seem daunting to compete in such a large industry, there are ways for each print on demand business to stand out, drive revenue, and have a successful holiday season!

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Topics: Products, trends, Marketing

November Trends Report: The Thanksgiving Guide

Posted by Stacey Bishop on Oct 1, 2019 8:00:00 AM

For Vietnamese, click here. 

The Thanksgiving holiday is a family filled tradition celebrated by most citizens in the US every year. Families travel great distances to spend time with loved ones and Thanksgiving day is the main focus for most customers during the month of November. A lot of planning goes into creating a memorable day. Families consider everything from the menu to home decor.

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Topics: Products, trends, Marketing

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