GearLaunch Blog

The Ultimate Guide to Ecommerce Holiday Marketing [Free High Res Images Inside]

Posted by Stacey Bishop on Oct 10, 2019 8:30:00 AM

For Vietnamese, click here. 

The next few months are jam-packed with endless possibilities for ecommerce. For savvy business owners, it’s the best time for seasonal promotional opportunities or holiday sales. 

Holiday shopping often starts in October and continues throughout the final quarter of the year. Some big dates are:

  • Halloween: 31st October
  • Thanksgiving: The fourth Thursday of November
  • Black Friday: The Friday following Thanksgiving
  • Cyber Monday: The Monday following Black Friday
  • Hanukkah: December 22 - 30th
  • Christmas: 25th December
  • Boxing Day: 26th December
  • New Year’s Eve/Day: 31st December/1st January

Over the last decade, online sales have skyrocketed. Last year, $123.39 billion dollars were spent online during the holiday season. While it may seem daunting to compete in such a large industry, there are ways for each print on demand business to stand out, drive revenue, and have a successful holiday season!

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Topics: Products, trends, Marketing

November Trends Report: The Thanksgiving Guide

Posted by Stacey Bishop on Oct 1, 2019 8:00:00 AM

For Vietnamese, click here. 

The Thanksgiving holiday is a family filled tradition celebrated by most citizens in the US every year. Families travel great distances to spend time with loved ones and Thanksgiving day is the main focus for most customers during the month of November. A lot of planning goes into creating a memorable day. Families consider everything from the menu to home decor.

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Topics: Products, trends, Marketing

October Trends Report: The Halloween Guide

Posted by Stacey Bishop on Sep 3, 2019 8:00:00 AM

For Vietnamese, click here. 

Halloween has grown in popularity over the years and in 2018 grossed nearly 9 billion dollars in sales. That works out to be about $86.79 spent per person celebrating the holiday. Ecommerce isn’t getting left out of the equation. Nearly 3 billion of all Halloween sales are online. There’s a large potential for online businesses when it comes to marketing for Halloween, targeting very niched demographics, and boosting revenue before the major holiday season. 

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Topics: trends, Marketing

7 Marketing Campaign Ideas for Labor Day

Posted by Stacey Bishop on Aug 7, 2019 7:00:00 AM

For Vietnamese, click here. 

Labor Day is a Federal holiday that falls on September 2nd this year. It’s a day that gives tribute to all working men and women and is also a major shopping holiday. In 2018, Labor Day generated over $2 billion in online sales. It rounds out the back to school shopping season and continues to grow in popularity year over year. 

Sales and promotions often start 2 weeks before the holiday and many online retailers see a spike the Friday before as well as on Labor Day. About 45% of online sales fall into the clothing category and is a great opportunity for online businesses to increase revenue.

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Topics: Holidays, trends, Marketing

September Trends Report

Posted by Stacey Bishop on Jul 30, 2019 8:12:54 AM

For Vietnamese, click here. 

September is the time of year when kids are going back to school and summertime fun is officially over. With back to school sales winding down, ecommerce business owners need to be thinking ahead and be ready for the next season of holidays and trends. Here are our top picks for September!

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Topics: trends, Marketing

Back to School Marketing: Insights and Inspiration [Free High Res Files Inside]

Posted by Stacey Bishop on Jul 23, 2019 8:01:00 AM

For Vietnamese, click here.

The temps may be on the rise and summer sales may be slow, but back-to-school is just around the corner. Seasonal sales are one of the best ways for online stores to increase revenue. It’s time to start planning your promotions so you can get the most out of this profitable season.

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Topics: trends, Marketing

August Trends Report

Posted by Stacey Bishop on Jul 2, 2019 8:00:00 AM

For Vietnamese, click here. 

August is the month for all things Back-to-School. All month long, students are getting ready to return to school and there’s a lot to be done. School shopping includes everything from clothing to pens and pencils and students everywhere are looking for fun and unique ways to express themselves. But that’s not the only opportunity worth mentioning! August is a month filled with marketing opportunities for GearLaunch go-getters!

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Topics: Products, trends

July Trends Report

Posted by Stacey Bishop on Jun 4, 2019 7:40:00 AM

For Vietnamese, click here. 

July is a time for celebration, vacation, and fun. It’s a time of year when many customers want to show their patriotism and those festive red, white, & blue designs are top sellers. This year, don’t just offer Tshirt designs but offer your audience a variety of products so they can celebrate in the way that suits them best. With exciting new products like jewelry and canvas, customers have more options than ever. Soon, you’ll even be able to offer your designs on phone cases, which customers are sure to love!

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Topics: trends, Marketing

June Trends Report

Posted by Stacey Meservy on May 7, 2019 9:30:46 AM

For Vietnamese, click here. 

June is chock-full of marketing possibilities. The sun is out, summer is in session, and kids are out of school. Customers are ready for summer BBQ’s, family gatherings, and loads of fun holidays. It’s a fantastic time of year for whimsical T-shirt designs full of bright, summer colors. Reds, oranges, and greens are trending this year. Discover more marketing inspiration below.

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Topics: trends, Marketing

Father's Day Seller's Guide

Posted by Stacey Meservy on May 2, 2019 8:54:31 AM

For Vietnamese, click here. 

Did you know Father’s Day didn’t become an official holiday until 1972? Since then, it’s grown in popularity and while it isn’t as big of a retail holiday as Mother’s Day, it still brought in about $15 billion in revenue in 2018. An average of 75% of men in the United Kingdom and the United States plan on celebrating the holiday every year which makes it a great opportunity for Ecommerce businesses.

We have some marketing insights and inspiration to get you started!

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Topics: Products, trends

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