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Social media marketing is as important as ever. It has grown and changed over the last 10 years as new platforms have evolved and grown, but it’s an important aspect to any business with an online presence. It’s even more important for ecommerce because it is one of your biggest ways to access your audience.
Digital marketing is now synonymous with social media marketing in many ways. While digital marketing also includes email and other avenues of online marketing, there’s a heavy focus on social media. Here are 12 trends you should add to your digital marketing strategy in 2020.