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The Rise of Product Personalization
As online businesses continue to grow, there are always evolving trends to watch and keep in mind. One trend rising rapidly in the online marketplace is product personalization.
Personalization and curation are becoming more important to the consumer. The State of Fashion Report discovered that personalization is the number 1 trend in 2018 and more and more customers are expecting brands to adjust. As many as 70% of consumers now expect there to be an element of personalization in their ecommerce experience.