GearLaunch Blog

How to Increase Your Sales with Galentine's Day Marketing

Posted by Stacey Bishop on Jan 14, 2020 8:00:00 AM

For Vietnamese, click here. 

While most marketers are focused on Valentine’s Day for their February marketing strategy, there’s another day that provides equal opportunity for maximizing sales online. The day before Valentine’s Day has rapidly become recognized as Galentine’s Day.

What is Galentine’s Day and how can it help your sales in the month of February? Read on and discover the value behind this zany new holiday.

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Topics: Marketing

Social Media Marketing Trends For Print on Demand in 2020

Posted by Stacey Bishop on Jan 7, 2020 8:00:00 AM

For Vietnamese, click here.

Social media marketing is as important as ever. It has grown and changed over the last 10 years as new platforms have evolved and grown, but it’s an important aspect to any business with an online presence. It’s even more important for ecommerce because it is one of your biggest ways to access your audience. 

Digital marketing is now synonymous with social media marketing in many ways. While digital marketing also includes email and other avenues of online marketing, there’s a heavy focus on social media. Here are 12 trends you should add to your digital marketing strategy in 2020.

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Topics: trends, Marketing

How to Get Product Reviews for Your Print on Demand Store

Posted by Stacey Bishop on Dec 17, 2019 8:00:00 AM

Product reviews are essential for increasing revenue and watching your sales soar. So how do you go about collecting them and why are they so important for your sales? Let’s look at a few reasons why you need them and some quick ways to start collecting awesome customer reviews!

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Topics: Products, Marketing

How to Write Product Descriptions That Sell

Posted by Stacey Bishop on Dec 10, 2019 8:00:00 AM

For Vietnamese, click here.

Convincing customers to click through and check out your products on your website is only half the battle. Once they arrive, you still have work to do to close the deal. That’s where product descriptions come into play. 

Writing an effective product description is more than just describing your products. It’s an opportunity to tell a story, use keywords effectively, and help customers get excited about making a purchase. It’s time to rethink your product descriptions and start writing descriptions that sell! 

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Topics: Marketing

January Trends Report: Hot Design Trends for the New Year

Posted by Stacey Bishop on Nov 26, 2019 8:15:00 AM

For Vietnamese, click here. 

It’s easy to get caught up in holiday marketing and forget all about January. While ecommerce sales typically taper off after the big holiday season, it doesn’t have to be the death of your online business. With a little research and the right marketing, January can still be a time to shine online. 

Successful ecommerce businesses will have email marketing ready, social media strategy in place, and ads ready to go. But what about designs? Your designs are what help you stand out online and in your niche. Here are the top 6 design trends that will be big in 2020.

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Topics: Products, trends, Marketing

Election Merchandise 2020: 8 New Products to Sell in Your Election Merch Store

Posted by Stacey Bishop on Nov 20, 2019 8:00:00 AM

For Vietnamese, click here.

The year 2020 will be a huge year for election campaign merchandise. It’s not a new trend. Campaign buttons have been a long-standing tradition for the presidential elections. However, with online and print on demand businesses, it has become a huge opportunity in an election year and 2020 is shaping up to be the biggest year yet for election merchandise. In 2012, Mitt Romney launched a store late in the game and still raked in a little over $15 million and one political consulting firm estimates about 30% of Trump’s campaign contributions in 2017 and 2018 came from his official merch store. 

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Topics: Products, Marketing

December Trends Report

Posted by Stacey Bishop on Oct 29, 2019 8:15:00 AM

For Vietnamese, click here.

Retail sales are always at a high during the holiday season and online sales continue to grow. Every year, more consumers are turning to online shopping to ease the stress around the holidays. Ecommerce sales are projected to hit somewhere between $144 billion and $149 billion in 2019 and almost half of those sales will be from mobile. If the projection is correct, it will be significant growth compared to 2018’s $126.4 billion in online sales.

Here are some of the top trends to keep in mind as you prepare your marketing campaigns for sales in December. 

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Topics: trends, Marketing

Grow Your Ecommerce Business With Pinterest

Posted by Stacey Bishop on Oct 22, 2019 9:28:20 AM

For Vietnamese, click here.

Pinterest is much more than a social media platform. It is a robust search tool that is changing the nature of ecommerce sales online. It’s not just a place for large brands with big ad budgets either. Small businesses are finding success on the platform and are harnessing the power of this massive search engine to grow their businesses. 

With 300+ million active monthly users on Pinterest in 2019, it’s a platform that is well worth looking into as a small business owner. While large brands such as PepsiCo, and Nestle have already leveraged the power of Pinterest, small businesses are finding success as well. One boutique owner, Jess Lea Boutique, was able to use organic traffic on Pinterest to increase sales by 124%. That’s no small number. 

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Topics: Social Media, Marketing

10 Strategies to Get Your First Online Sale in 30 days

Posted by Stacey Bishop on Oct 15, 2019 9:23:07 AM

For Vietnamese, click here.

Your store is up and running and you are ready to make your first sale. Now what?

Now it’s time to work on getting your first customer and put your marketing strategy in place. It can be overwhelming with so much competition and noise online. However, stores that spend serious time driving traffic and building an audience are the most likely to succeed. 

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Topics: Tips and Tactics, Marketing

The Ultimate Guide to Ecommerce Holiday Marketing [Free High Res Images Inside]

Posted by Stacey Bishop on Oct 10, 2019 8:30:00 AM

For Vietnamese, click here. 

The next few months are jam-packed with endless possibilities for ecommerce. For savvy business owners, it’s the best time for seasonal promotional opportunities or holiday sales. 

Holiday shopping often starts in October and continues throughout the final quarter of the year. Some big dates are:

  • Halloween: 31st October
  • Thanksgiving: The fourth Thursday of November
  • Black Friday: The Friday following Thanksgiving
  • Cyber Monday: The Monday following Black Friday
  • Hanukkah: December 22 - 30th
  • Christmas: 25th December
  • Boxing Day: 26th December
  • New Year’s Eve/Day: 31st December/1st January

Over the last decade, online sales have skyrocketed. Last year, $123.39 billion dollars were spent online during the holiday season. While it may seem daunting to compete in such a large industry, there are ways for each print on demand business to stand out, drive revenue, and have a successful holiday season!

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Topics: Products, trends, Marketing

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