GearLaunch Blog

January Trends Report: Hot Design Trends for the New Year

Posted by Stacey Bishop on Nov 26, 2019 8:15:00 AM

For Vietnamese, click here. 

It’s easy to get caught up in holiday marketing and forget all about January. While ecommerce sales typically taper off after the big holiday season, it doesn’t have to be the death of your online business. With a little research and the right marketing, January can still be a time to shine online. 

Successful ecommerce businesses will have email marketing ready, social media strategy in place, and ads ready to go. But what about designs? Your designs are what help you stand out online and in your niche. Here are the top 6 design trends that will be big in 2020.

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Topics: Products, trends, Marketing

Election Merchandise 2020: 8 New Products to Sell in Your Election Merch Store

Posted by Stacey Bishop on Nov 20, 2019 8:00:00 AM

For Vietnamese, click here.

The year 2020 will be a huge year for election campaign merchandise. It’s not a new trend. Campaign buttons have been a long-standing tradition for the presidential elections. However, with online and print on demand businesses, it has become a huge opportunity in an election year and 2020 is shaping up to be the biggest year yet for election merchandise. In 2012, Mitt Romney launched a store late in the game and still raked in a little over $15 million and one political consulting firm estimates about 30% of Trump’s campaign contributions in 2017 and 2018 came from his official merch store. 

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Topics: Products, Marketing

December Trends Report

Posted by Stacey Bishop on Oct 29, 2019 8:15:00 AM

For Vietnamese, click here.

Retail sales are always at a high during the holiday season and online sales continue to grow. Every year, more consumers are turning to online shopping to ease the stress around the holidays. Ecommerce sales are projected to hit somewhere between $144 billion and $149 billion in 2019 and almost half of those sales will be from mobile. If the projection is correct, it will be significant growth compared to 2018’s $126.4 billion in online sales.

Here are some of the top trends to keep in mind as you prepare your marketing campaigns for sales in December. 

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Topics: trends, Marketing

Grow Your Ecommerce Business With Pinterest

Posted by Stacey Bishop on Oct 22, 2019 9:28:20 AM

For Vietnamese, click here.

Pinterest is much more than a social media platform. It is a robust search tool that is changing the nature of ecommerce sales online. It’s not just a place for large brands with big ad budgets either. Small businesses are finding success on the platform and are harnessing the power of this massive search engine to grow their businesses. 

With 300+ million active monthly users on Pinterest in 2019, it’s a platform that is well worth looking into as a small business owner. While large brands such as PepsiCo, and Nestle have already leveraged the power of Pinterest, small businesses are finding success as well. One boutique owner, Jess Lea Boutique, was able to use organic traffic on Pinterest to increase sales by 124%. That’s no small number. 

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Topics: Social Media, Marketing

10 Strategies to Get Your First Online Sale in 30 days

Posted by Stacey Bishop on Oct 15, 2019 9:23:07 AM

For Vietnamese, click here.

Your store is up and running and you are ready to make your first sale. Now what?

Now it’s time to work on getting your first customer and put your marketing strategy in place. It can be overwhelming with so much competition and noise online. However, stores that spend serious time driving traffic and building an audience are the most likely to succeed. 

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Topics: Tips and Tactics, Marketing

The Ultimate Guide to Ecommerce Holiday Marketing [Free High Res Images Inside]

Posted by Stacey Bishop on Oct 10, 2019 8:30:00 AM

For Vietnamese, click here. 

The next few months are jam-packed with endless possibilities for ecommerce. For savvy business owners, it’s the best time for seasonal promotional opportunities or holiday sales. 

Holiday shopping often starts in October and continues throughout the final quarter of the year. Some big dates are:

  • Halloween: 31st October
  • Thanksgiving: The fourth Thursday of November
  • Black Friday: The Friday following Thanksgiving
  • Cyber Monday: The Monday following Black Friday
  • Hanukkah: December 22 - 30th
  • Christmas: 25th December
  • Boxing Day: 26th December
  • New Year’s Eve/Day: 31st December/1st January

Over the last decade, online sales have skyrocketed. Last year, $123.39 billion dollars were spent online during the holiday season. While it may seem daunting to compete in such a large industry, there are ways for each print on demand business to stand out, drive revenue, and have a successful holiday season!

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Topics: Products, trends, Marketing

November Trends Report: The Thanksgiving Guide

Posted by Stacey Bishop on Oct 1, 2019 8:00:00 AM

For Vietnamese, click here. 

The Thanksgiving holiday is a family filled tradition celebrated by most citizens in the US every year. Families travel great distances to spend time with loved ones and Thanksgiving day is the main focus for most customers during the month of November. A lot of planning goes into creating a memorable day. Families consider everything from the menu to home decor.

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Topics: Products, trends, Marketing

7 Tips for Growing your Brand Online

Posted by Stacey Bishop on Sep 24, 2019 9:00:00 AM

For Vietnamese, click here. 

Brand awareness is an essential part of growing your online business. It sets you apart from your competition. It takes time to grow your brand, but it’s worth it in the long run. When customers recognize your company and trust your business to deliver quality products, you’ll have a loyal following that will help build your business online. 

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Topics: Marketing

October Trends Report: The Halloween Guide

Posted by Stacey Bishop on Sep 3, 2019 8:00:00 AM

For Vietnamese, click here. 

Halloween has grown in popularity over the years and in 2018 grossed nearly 9 billion dollars in sales. That works out to be about $86.79 spent per person celebrating the holiday. Ecommerce isn’t getting left out of the equation. Nearly 3 billion of all Halloween sales are online. There’s a large potential for online businesses when it comes to marketing for Halloween, targeting very niched demographics, and boosting revenue before the major holiday season. 

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Topics: trends, Marketing

14 Social Media Strategies to Grow Your Online Store

Posted by Stacey Bishop on Aug 27, 2019 8:00:00 AM

For Vietnamese, click here.

Social media has become a powerful marketing tool over the last two decades and is crucial for success in ecommerce marketing. Once you stop dragging your feet and launch your store, it’s time to start thinking about marketing and how you are going to get the word out about your awesome brand!

Social media done right can help you increase sales, create awareness about your brand, and keep your customers up to date on your latest designs, sales and much more. The SmartInsights survey says that more than half of companies using social media marketing for their business agree it boosts revenue. 

But remember, it takes time to build your social presence. Social media marketing is about building a quality audience that will become loyal customers. And it won’t happen overnight. We have 14 strategies you need to grow your online store and have the success you are dreaming of!

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Topics: Marketing

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