SEO. We've all heard the term, but few understand what it really means. One common misconception is seeing SEO only as a source of free traffic. Sure, free traffic is the end result, but it's not how SEO works.
The purpose of SEO is to create a great user experience to help people who are looking for you find you. To do that, the content on your website has to be relevant and match what people are trying to find.
If you want to optimize your entire web presence, you should start by investing in SEO and spying on your competitors. SEO may take some time and patience, but if you do it right, your web traffic will increase tremendously.