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The last thing consumers want in their inbox is more spam. Sending the wrong email will nearly always guarantee your business a permanent place in your customer’s spam folder or even the dreaded "unsubscribe." Sending the right email, on the other hand, can result in more site traffic and more sales. While it’s important to create a good email it’s also important to meet customer expectations.
Here's a complete list of emails that every ecommerce business needs to send along with a few best practices.