GearLaunch Blog

How to Sell Apparel on Pinterest

Posted by Ngan Ton on Mar 10, 2017 8:26:00 PM

A complete guide to driving store traffic and increasing sales with Pinterest

We hope our last post, How to Sell Apparel on Instagram in 2017, drove home the point that developing and abiding by a solid strategy can turn social media into incredibly powerful tools for driving store traffic and increasing sales. And it certainly holds true beyond the realms of Instagram. Another heavily visual platform with plenty of promise for ecommerce businesses is Pinterest.

Originally a wishlist-like platform, Pinterest has grown into an inspiration and shopping destination for many of its 150 million monthly active users (Pinterest, 2016) – users who are not so easily acquired by quick hacks or spammy tactics.

Effectively marketing on this social platform will require more than pinning every item from your store. Let's go over how to sell apparel on Pinterest. 

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Topics: Guides, Social Media

How to Sell Apparel on Instagram

Posted by Ngan Ton on Mar 2, 2017 9:56:00 PM

A complete and up-to-date guide to generating ecommerce sales through Instagram

Instagram has come a long way since its debut in 2010, growing from the awkward platform that sat somewhere between Facebook and Twitter to today's potential marketing powerhouse. Have you grown with it?

The social media platform’s recent upgrades has the ecommerce crowd turning heads. With notable features such as Library, Business Accounts, and Shoppable Ads, Instagram joins its parent company (the ad-savvy Facebook) in enabling businesses to reach 500 million active monthly users in a natural and noninvasive manner.

For perspective, Instagram was used by just under a third of U.S. brands with 100 employees or more in 2015. Fast forward to this year and that number is expected to increase by 70.7% (eMarketer). If that’s not a call for ecommerce business owners to mobilize, we don’t know what is!

Start with this guide and learn how to sell apparel on Instagram in 2017. 

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Topics: Guides, Social Media

How to Set up Facebook Page Shop Sections to Increase Sales

Posted by Ngan Ton on Feb 16, 2017 2:07:00 PM

Are you ready to drive more sales through your Facebook Page with a new-ish shopping feature?

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Topics: Guides, Social Media

How to Create Facebook Ads That Sell T-Shirts

Posted by Ngan Ton on Feb 8, 2017 1:32:00 AM
As of December 2016, Facebook is home to an average of 1.23 billion daily active users, making it highly likely that an interest group exists for your t-shirt. Combined with Facebook’s ad targeting capabilities, finding them has never been easier. The challenge most marketers face with Facebook advertising is actually converting the interest groups.
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Topics: Social Media, Tips and Tactics

3 Proven Tactics to Build a Massive Following on Instagram

Posted by GearLaunch on Mar 31, 2016 9:21:00 PM
Instagram has become one of the most powerful social media tools and has proven to be highly valuable for businesses, if used correctly. Instagram has an engagement ratio that is eight times the average of any other social platform and drove the highest engagement in the apparel industry.
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Topics: Social Media, Tips and Tactics

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