Not too long ago, Facebook Pages were simply an easy means to connect with fans and share announcements. Today, Facebook Pages are an opportunity to convert visitors and acquire leads. In other words, your Facebook Page can be a powerful business tool.
Are you finding this is not the case? We’ve compiled several common reasons why your Facebook Page isn’t converting along with the appropriate actions you can take to change that. With a few strategic tweaks, you can make your Facebook Page work better for your brand.