GearLaunch Blog

Which Social Media Site Is Best for Your Business?

Posted by Ngan Ton on May 23, 2017 5:33:00 PM

Small business owners often face two major challenges: limited funding and a lack of manpower.

While widespread internet access has somewhat alleviated the pains that these challenges cause – by enabling just about anyone to run an entire business online – it’s specifically social media networks that have provided many small businesses with a more level playing field against their giant corporate counterparts.

However, where there once existed only a handful of social networks, today’s options (and therefore, opportunities) are endless. So how does a business, with limited time and resources, successfully establish a digital presence within each one?

Don’t.

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Topics: Tips and Tactics, Social Media

What Is a Facebook Collection and How Do You Use It?

Posted by Ngan Ton on Apr 17, 2017 9:05:00 PM

The mobile experience has changed how consumers discover and shop for goods, and the online world is listening. Countless retailers have developed their own mobile shopping apps while others have adopted unique mobile marketing tactics through SMS and/or social apps.

However, as promising as the growth of mobile commerce sounds, there are still major barriers preventing it from growing as quickly as it could.

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Topics: Guides, Social Media

8 Reasons Why Your Facebook Page Isn't Converting

Posted by Ngan Ton on Mar 31, 2017 4:39:00 PM

Not too long ago, Facebook Pages were simply an easy means to connect with fans and share announcements. Today, Facebook Pages are an opportunity to convert visitors and acquire leads. In other words, your Facebook Page can be a powerful business tool.

Are you finding this is not the case? We’ve compiled several common reasons why your Facebook Page isn’t converting along with the appropriate actions you can take to change that. With a few strategic tweaks, you can make your Facebook Page work better for your brand.

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Topics: Tips and Tactics, Social Media

5 T-Shirt Brands with the Best Instagram Marketing

Posted by Ngan Ton on Mar 25, 2017 12:30:00 AM

Need to know the specific tactics to successful Instagram marketing campaigns? Look no further!

In a recent post, How to Sell Apparel on Instagram in 2017, we covered the importance of having a comprehensive strategy when it comes to driving sales through Instagram and the specific steps required to developing one. The guide garnered a lot of interest from many of our readers for a deeper dive into the details of a successful Instagram campaign – which brings us to today’s post.

We’ve briefly touched upon the foundations of a successful Instagram campaign – active posting, interesting content, engaging with users, recruiting influencers, etc. – so rather than create a longer list of guidelines, we’ve put together a list of 5 t-shirt brands with the best Instagram marketing and highlighted how they’ve stitched together various tactics to engage and earn more customers.

We hope you’re ready to get inspired!

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Topics: Tips and Tactics, Inspiration, Social Media

How to Sell Apparel on Pinterest

Posted by Ngan Ton on Mar 10, 2017 9:26:00 PM

A complete guide to driving store traffic and increasing sales with Pinterest

We hope our last post, How to Sell Apparel on Instagram in 2017, drove home the point that developing and abiding by a solid strategy can turn social media into incredibly powerful tools for driving store traffic and increasing sales. And it certainly holds true beyond the realms of Instagram. Another heavily visual platform with plenty of promise for ecommerce businesses is Pinterest.

Originally a wishlist-like platform, Pinterest has grown into an inspiration and shopping destination for many of its 150 million monthly active users (Pinterest, 2016) – users who are not so easily acquired by quick hacks or spammy tactics.

Effectively marketing on this social platform will require more than pinning every item from your store. Let's go over how to sell apparel on Pinterest. 

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Topics: Guides, Social Media

How to Sell Apparel on Instagram

Posted by Ngan Ton on Mar 2, 2017 10:56:00 PM

A complete and up-to-date guide to generating ecommerce sales through Instagram

Instagram has come a long way since its debut in 2010, growing from the awkward platform that sat somewhere between Facebook and Twitter to today's potential marketing powerhouse. Have you grown with it?

The social media platform’s recent upgrades has the ecommerce crowd turning heads. With notable features such as Library, Business Accounts, and Shoppable Ads, Instagram joins its parent company (the ad-savvy Facebook) in enabling businesses to reach 500 million active monthly users in a natural and noninvasive manner.

For perspective, Instagram was used by just under a third of U.S. brands with 100 employees or more in 2015. Fast forward to this year and that number is expected to increase by 70.7% (eMarketer). If that’s not a call for ecommerce business owners to mobilize, we don’t know what is!

Start with this guide and learn how to sell apparel on Instagram in 2017. 

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Topics: Guides, Social Media

How to Set up Facebook Page Shop Sections to Increase Sales

Posted by Ngan Ton on Feb 16, 2017 3:07:00 PM

Are you ready to drive more sales through your Facebook Page with a new-ish shopping feature?

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Topics: Guides, Social Media

How to Create Facebook Ads That Sell T-Shirts

Posted by Ngan Ton on Feb 8, 2017 2:32:00 AM
As of December 2016, Facebook is home to an average of 1.23 billion daily active users, making it highly likely that an interest group exists for your t-shirt. Combined with Facebook’s ad targeting capabilities, finding them has never been easier. The challenge most marketers face with Facebook advertising is actually converting the interest groups.
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Topics: Tips and Tactics, Social Media

3 Proven Tactics to Build a Massive Following on Instagram

Posted by GearLaunch on Mar 31, 2016 10:21:00 PM
Instagram has become one of the most powerful social media tools and has proven to be highly valuable for businesses, if used correctly. Instagram has an engagement ratio that is eight times the average of any other social platform and drove the highest engagement in the apparel industry.
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Topics: Tips and Tactics, Social Media

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