GearLaunch Blog

Beat the Facebook Algorithm: How Groups Can Help Your Business Grow

Posted by Ngan Ton on Jan 30, 2019 8:49:35 AM

For Vietnamese, click here.

Today, organic reach on Facebook is the stuff of legends. If you want your brand in user News Feeds, be prepared to pay up for ads. It's a component we encourage for any well-balanced marketing strategy, but ads can quickly get expensive—a big no for companies with a small marketing budget. Fortunately, there's a lower-cost alternative: Facebook Groups.

Not to be confused with Pages, Groups are a popular method for small groups to organize and communicate. They've been a staple Facebook feature for some time, but never received the full attention of marketers. This is quickly changing. Groups offer businesses a loophole, enabling organic engagement with consumers.

If this is the first you've heard of this incredibly valuable feature, here are some things you need to know.

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Topics: Tips and Tactics, Social Media

7 Awesome Holiday Facebook Ads and What You Can Learn From Them

Posted by Ben Abbey on Nov 14, 2018 9:00:00 AM

For Vietnamese, click here.

In today’s post, we'll examine some of the best holiday Facebook ads that are currently live. We’ll look at the factors that make them particularly effective as well as the various ways you can improve your own ad content. You'll click away from this post equipped with several ideas you can apply to your own campaigns, even if you're just figuring out how to advertise on Facebook.

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Topics: Tips and Tactics, Holidays, Social Media

10 Easy Ways to Boost Your Brand's Facebook Page

Posted by Ben Abbey on Sep 25, 2018 10:00:00 AM

For Vietnamese, please click here.

Brands that rely heavily on Facebook to acquire customers experience an emotional roller coaster every time the social network updates its algorithm. This is because the updates typically result in less reach and require more ad spend to maintain visibility.

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Topics: Tips and Tactics, Social Media

Should You Test Ads on Gen Z?

Posted by Ngan Ton on Jun 22, 2018 9:30:00 AM

The youngest consumer group, Generation Z (or “Gen Z”), is quickly growing into a formidable force. By 2020, today's 14-19 year-olds will be the largest group of consumers worldwide, making up 40 percent of the US, Europe, and BRIC countries. Gen Z’s habits and behaviors will heavily influence the future of mainstream retail, and much of it already looks positive!

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Topics: Tips and Tactics, Social Media

Social Media Platforms To Use In 2018

Posted by Robert Joseph on May 4, 2018 9:42:41 AM
Humans are generally social beings. However, work and our physical location often makes it difficult to meet with those we care about in person. This goes for meeting new people and establishing new friendships as well.

Luckily in this day and age, we have the ability to reach out to someone and say hello from the privacy of our own homes using smart devices like phones, tablets, and computers.

It’s estimated that by the end of 2018, there will be a whopping 2.6 billion users across the many social sites and apps we have available today.
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Topics: Insider, Tips and Tactics, Social Media

Content Marketing Statistics to Pay Attention to in 2018

Posted by Robert Joseph on Mar 7, 2018 5:40:56 PM

This industry is unforgivable when it comes to time consumption. You have to schedule your time wisely to use it most effectively. If you’re going to succeed through the rest of this year and into the next, you’re going to need to know the latest stats and trends.

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Topics: Social Media

Set up Facebook Messenger Ads and Talk Your Customers into a Sale

Posted by Ngan Ton on Jan 17, 2018 9:49:07 AM

If you think shopping stops at social media, do we have a treat for you. Early last year, Facebook began a slow rollout of its Messenger Ads — ads shown to Facebook users on the chat app's Home tab.

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Topics: Social Media

Which Social Media Site Is Best for Your Business?

Posted by Ngan Ton on May 23, 2017 5:33:00 PM

Small business owners often face two major challenges: limited funding and a lack of manpower.

While widespread internet access has somewhat alleviated the pains that these challenges cause – by enabling just about anyone to run an entire business online – it’s specifically social media networks that have provided many small businesses with a more level playing field against their giant corporate counterparts.

However, where there once existed only a handful of social networks, today’s options (and therefore, opportunities) are endless. So how does a business, with limited time and resources, successfully establish a digital presence within each one?

Don’t.

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Topics: Tips and Tactics, Social Media

What Is a Facebook Collection and How Do You Use It?

Posted by Ngan Ton on Apr 17, 2017 9:05:00 PM

The mobile experience has changed how consumers discover and shop for goods, and the online world is listening. Countless retailers have developed their own mobile shopping apps while others have adopted unique mobile marketing tactics through SMS and/or social apps.

However, as promising as the growth of mobile commerce sounds, there are still major barriers preventing it from growing as quickly as it could.

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Topics: Guides, Social Media

8 Reasons Why Your Facebook Page Isn't Converting

Posted by Ngan Ton on Mar 31, 2017 4:39:00 PM

Not too long ago, Facebook Pages were simply an easy means to connect with fans and share announcements. Today, Facebook Pages are an opportunity to convert visitors and acquire leads. In other words, your Facebook Page can be a powerful business tool.

Are you finding this is not the case? We’ve compiled several common reasons why your Facebook Page isn’t converting along with the appropriate actions you can take to change that. With a few strategic tweaks, you can make your Facebook Page work better for your brand.

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Topics: Tips and Tactics, Social Media

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