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Pinterest is much more than a social media platform. It is a robust search tool that is changing the nature of ecommerce sales online. It’s not just a place for large brands with big ad budgets either. Small businesses are finding success on the platform and are harnessing the power of this massive search engine to grow their businesses.
With 300+ million active monthly users on Pinterest in 2019, it’s a platform that is well worth looking into as a small business owner. While large brands such as PepsiCo, and Nestle have already leveraged the power of Pinterest, small businesses are finding success as well. One boutique owner, Jess Lea Boutique, was able to use organic traffic on Pinterest to increase sales by 124%. That’s no small number.