GearLaunch Blog

Back to School Marketing: Insights and Inspiration [Free High Res Files Inside]

Posted by Stacey Bishop on Jul 23, 2019 8:01:00 AM

For Vietnamese, click here.

The temps may be on the rise and summer sales may be slow, but back-to-school is just around the corner. Seasonal sales are one of the best ways for online stores to increase revenue. It’s time to start planning your promotions so you can get the most out of this profitable season.

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Topics: trends, Marketing

3 Ways to Get Started Making Money with Art Online

Posted by Stacey Bishop on Jul 9, 2019 7:00:00 AM

For Vietnamese, click here.

We recently released a comprehensive guide to selling wall art online and many sellers are excited about this amazing opportunity. Print-on-demand allows sellers to broaden their product offerings into new and exciting mediums such as canvas wall art. It also allows artists a way to make money online with their art. With online art sales continuing to boom, ecommerce could see 9.58 billion in revenue by 2020. 

Getting started selling art online doesn’t have to be complicated. Once you choose a platform and get your site set up (or add inventory to your existing store), there are just three steps to selling. 

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Topics: Tips and Tactics, Marketing

July Trends Report

Posted by Stacey Bishop on Jun 4, 2019 7:40:00 AM

For Vietnamese, click here. 

July is a time for celebration, vacation, and fun. It’s a time of year when many customers want to show their patriotism and those festive red, white, & blue designs are top sellers. This year, don’t just offer Tshirt designs but offer your audience a variety of products so they can celebrate in the way that suits them best. With exciting new products like jewelry and canvas, customers have more options than ever. Soon, you’ll even be able to offer your designs on phone cases, which customers are sure to love!

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Topics: trends, Marketing

5 Ways to Keep Your Sales Hot This Summer

Posted by Stacey Bishop on May 28, 2019 7:36:00 AM

For Vietnamese, click here.

School is almost out and summer is just getting started. For many retailers and ecommerce stores, the seasonal outlook isn’t quite as sunny. Often, revenue can drop by as much as 30% during the summer months. Families are focused on vacations and family time and shopping isn’t as big of a priority.

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Topics: Inspiration, Marketing

How to Increase Revenue with Upselling and Cross-selling

Posted by Stacey Bishop on May 21, 2019 8:14:00 AM

For Vietnamese, click here.

It’s costly and time-consuming for online stores to attract new customers. One study of online retail sales shows that 40% of revenue comes from 8% of buyers. It is much more cost effective to market to current customers than to try to find new customers. That’s where using upselling and cross-selling techniques comes in handy.

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Topics: Marketing

June Trends Report

Posted by Stacey Meservy on May 7, 2019 9:30:46 AM

For Vietnamese, click here. 

June is chock-full of marketing possibilities. The sun is out, summer is in session, and kids are out of school. Customers are ready for summer BBQ’s, family gatherings, and loads of fun holidays. It’s a fantastic time of year for whimsical T-shirt designs full of bright, summer colors. Reds, oranges, and greens are trending this year. Discover more marketing inspiration below.

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Topics: trends, Marketing

What you need to know about selling jewelry

Posted by Stacey Bishop on Apr 24, 2019 8:54:00 AM

For Vietnamese, click here.

Jewelry is an exciting new product coming soon to sellers with GearLaunch! Capitalizing on a popular category will take your business to the next level. When your customers can shop for multiple products all in one place, it reduces the likelihood that they may go somewhere else when they can satisfy their shopping needs all in one place.

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Topics: Products, Marketing

How to win with niche marketing

Posted by Stacey Meservy on Apr 17, 2019 8:00:00 AM

For Vietnamese, click here

One of the best ways to be successful in Ecommerce businesses is to choose the right niche for you. The more narrow your niche, the better your sales will be. A common mistake when starting out in Ecommerce is selling too many items and targeting too broad of an audience. The better you understand your business, your goals, and your audience, the better off you’ll be in the long run.

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Topics: Marketing

2019 Mother's Day Selling Guide

Posted by Stacey Meservy on Apr 10, 2019 9:00:00 AM

For Vietnamese, click here.

According to the National Retail Federation’s annual survey, in 2018 Mother’s Day spending was expected to be around $23.1 billion. That makes it the 3rd largest retail holiday in the U.S. With an estimated 86% of Americans celebrating the holiday and online spending around 31%, we're confident 2019 will be an equally large opportunity for ecommerce.

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Topics: Guides, Marketing

5 Holiday Email Campaigns You Can Start Planning Now

Posted by Ngan Ton on Oct 5, 2018 9:00:00 AM

For Vietnamese, please click here.

Regardless of constant speculation on the death of email marketing, it remains a leader in generating conversions—especially for holiday marketing campaigns. Customers don't mind receiving promotional emails from brands they trust. In fact, 76% of consumers prefer to buy from a brand they're familiar with.

Avoid getting discouraged if your sales and email engagement statistics don’t quite line up. Even though the numbers may not show it, the presence of your ecommerce emails are still contributing to you staying top-of-mind. This is called the “nudge effect.” Landing in their inbox, whether or not they open your emails, can indirectly influence their visiting your store and making a purchase.

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Topics: Tips and Tactics, Holidays, Marketing

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