GearLaunch Blog

What you need to know about selling jewelry

Posted by Stacey Meservy on Apr 24, 2019 8:54:00 AM

For Vietnamese, click here.

Jewelry is an exciting new product coming soon to sellers with GearLaunch! Capitalizing on a popular category will take your business to the next level. When your customers can shop for multiple products all in one place, it reduces the likelihood that they may go somewhere else when they can satisfy their shopping needs all in one place.

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Topics: Products, Marketing

How to win with niche marketing

Posted by Stacey Meservy on Apr 17, 2019 8:00:00 AM

For Vietnamese, click here

One of the best ways to be successful in Ecommerce businesses is to choose the right niche for you. The more narrow your niche, the better your sales will be. A common mistake when starting out in Ecommerce is selling too many items and targeting too broad of an audience. The better you understand your business, your goals, and your audience, the better off you’ll be in the long run.

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Topics: Marketing

2019 Mother's Day Selling Guide

Posted by Stacey Meservy on Apr 10, 2019 9:00:00 AM

For Vietnamese, click here.

According to the National Retail Federation’s annual survey, in 2018 Mother’s Day spending was expected to be around $23.1 billion. That makes it the 3rd largest retail holiday in the U.S. With an estimated 86% of Americans celebrating the holiday and online spending around 31%, we're confident 2019 will be an equally large opportunity for ecommerce.

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Topics: Guides, Marketing

5 Holiday Email Campaigns You Can Start Planning Now

Posted by Ngan Ton on Oct 5, 2018 9:00:00 AM

For Vietnamese, please click here.

Regardless of constant speculation on the death of email marketing, it remains a leader in generating conversions—especially for holiday marketing campaigns. Customers don't mind receiving promotional emails from brands they trust. In fact, 76% of consumers prefer to buy from a brand they're familiar with.

Avoid getting discouraged if your sales and email engagement statistics don’t quite line up. Even though the numbers may not show it, the presence of your ecommerce emails are still contributing to you staying top-of-mind. This is called the “nudge effect.” Landing in their inbox, whether or not they open your emails, can indirectly influence their visiting your store and making a purchase.

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Topics: Tips and Tactics, Holidays, Marketing

How to Make Good Customer Service Great

Posted by Ngan Ton on Jul 15, 2016 5:04:00 PM

Customer service is paramount to GearLaunch’s success. Our partners trust us to be a reflection of their brand’s promise while customers trust us to fulfill that promise at every point of interaction. We’ve learned first hand how experience and satisfaction from both parties can directly affect our bottom line.

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Topics: Tips and Tactics, Marketing, Customer service

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