Back-to-school shopping is in full swing, and products are flying off the shelves—from pencils and notebooks to new shoes and shirts. Although this means mega retailers are scoring big on converting foot traffic, it doesn't necessarily mean online retailers have to miss out. Ecommerce businesses have the benefit of quickly adapting designs and products, and more importantly the shoppers they target.
Online Marketplaces have definitively changed the world. Created primarily to begin selling books online, Marketplaces like Amazon have become the normal way to buy, and sell, goods. From books to clothes, personal care products to home décor, these Marketplaces sell it all. Entrepreneurs young and old have turned to Amazon and others to launch their business with varying degrees of success. However, as powerful these marketplaces are, they clearly have their draw-backs, many of which have become apparent as entrepreneurs are looking for more control of their companies. Brand ownership, preferred distribution, control from copy-cats, limited up-front investment in inventory, etc. are just a few of the key things causing entrepreneurs to sidestep these channels.
When it comes to revenue, Father’s Day lags behind Mother’s Day. One reason for the difference may be that Father’s Day shares the limelight with graduation celebrations that also occur in the month of June, causing many to split their gift budgets between dads and grads. Mother’s Day, on the other hand, is celebrated with little competition in the month of May.
I have been focusing on the branding component of my marketing efforts like a madman this year.
It’s always important to keep consistent branding, from your products to your customer service responses. This goes far beyond throwing your logo on everything.
Many of us get lost in the numbers and forget the importance of making a good first impression. The most important part of your customer’s experience is the first impression, followed by your effort to continue that experience through the course of their buying journey.
I’m going to take you through some digital branding trends that are making an impact so that you can test them out for yourself. These trends will keep your brand relevant in the digital space.
Let’s get into it.
I’ve been there. After an incredibly tough year, I was forced to start in the following January of 2014, debt up to my eyeballs, credit cards maxed out, debt collectors and suppliers on the phone constantly harassing me - and rightfully so...
I owed them the better part of $120,000 and I was scrambling for ideas on how I could quickly pay everyone back. Sleep was difficult at best. The last thing I wanted was to go bankrupt, and I sure as hell didn’t want to go to jail for insolvent trading. These thoughts constantly clouded my mind, and I was often waking up to them at 3am in the morning.
Going bankrupt was always an option but it personally felt like quitting, and no entrepreneur worth their salt quits, certainly not the successful ones. So I kept going, fielding those calls and reassuring those whom I owed money to that I would soon pay them back, with interest. Hustling was my only option– getting in before the sun rose and not going to bed until the early hours of the morning became the norm.
According to one of the many quotes I’d mentally archived, “Opportunity and luck comes to those who work for it.” This was the motivation that kept me showing up.
If you want to know who I am, you can check out an article I wrote on my blog at Storehacks.com. I’ve been lucky enough to have sold millions of dollars of products over the past few years and met some incredible people, like the guys and girls at GearLaunch.com.
A top GearLaunch Partner and industry thought leader, Will Schenk spends only 10% of his time on daily operations. We've invited him to share advice on what it takes to run a successful company with little grunt work. You can follow along by watching the full video below or reading the text version.
Administrative professionals are indispensable. They manage logistics, documents, and inventory – ensuring the workplace runs like a well-oiled machine. Ironically, the better an admin professional performs their job, the less likely you are to notice them. That's why we informally dedicate April 26th to celebrating their hard work.
Businesses and organizations that celebrate Administrative Professionals' Day will typically give their administrative staff gifts or rewards as a token of appreciation. Whether your business participates or not is ultimately your business, but we do encourage that you seize this opportunity to offer unique and targeted gifts at those who do celebrate (managers and bosses).
Here are a few ideas on gifts to offer for Administrative Professionals' day.
Need to know the specific tactics to successful Instagram marketing campaigns? Look no further!
In a recent post, How to Sell Apparel on Instagram in 2017, we covered the importance of having a comprehensive strategy when it comes to driving sales through Instagram and the specific steps required to developing one. The guide garnered a lot of interest from many of our readers for a deeper dive into the details of a successful Instagram campaign – which brings us to today’s post.
We’ve briefly touched upon the foundations of a successful Instagram campaign – active posting, interesting content, engaging with users, recruiting influencers, etc. – so rather than create a longer list of guidelines, we’ve put together a list of 5 t-shirt brands with the best Instagram marketing and highlighted how they’ve stitched together various tactics to engage and earn more customers.
We hope you’re ready to get inspired!
Looking for some design inspiration, key dates, and summaries of holidays celebrated throughout the season? We have a comprehensive guide for you to celebrate along with us and earn more sales!