GearLaunch Blog

10 Online Marketing Tactics for a Happy Holiday Season

Posted by Ngan Ton on Oct 10, 2018 12:12:14 PM

For Vietnamese, please click here.

Given the stress of the holiday season, it's conceivable that not all of us are excited for its arrival. However, we can all agree it's the perfect time to reconnect with existing customers and engage new shoppers.

This year, instead of just sending out a mass email, try a more strategic and thoughtful approach. Here are 10 online marketing tactics you can customize for a happy holiday season.

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Topics: Tips and Tactics, Holidays

5 Holiday Email Campaigns You Can Start Planning Now

Posted by Ngan Ton on Oct 5, 2018 8:00:00 AM

For Vietnamese, please click here.

Regardless of constant speculation on the death of email marketing, it remains a leader in generating conversions—especially for holiday marketing campaigns. Customers don't mind receiving promotional emails from brands they trust. In fact, 76% of consumers prefer to buy from a brand they're familiar with.

Avoid getting discouraged if your sales and email engagement statistics don’t quite line up. Even though the numbers may not show it, the presence of your emails are still contributing to you staying top-of-mind. This is called the “nudge effect.” Landing in their inbox, whether or not they open your emails, can indirectly influence their visiting your store and making a purchase.

To maximize the nudge effect, use succinct and eye-catching subject lines (e.g. "$10 off every $50 Purchase. Today only!"). Having read all they needed, the reader may not even open the email, and instead will head directly to your store. For more tips on holiday subject lines, check out this post.

To help you begin strategizing your email marketing campaigns, here are 5 holiday email campaigns you can start planning now.

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Topics: Holidays

4 Ways to Stay Top of Mind This Labor Day

Posted by Ngan Ton on Aug 17, 2018 9:55:44 AM

Labor Day is only two weeks away! While the holiday was designed to give workers a break from laboring, small business owners know it's one of the best times to be in business. As friends and families celebrate the summer's last hurrah, you can sell them all the extra items to make it extra special. Here are a few Labor Day marketing ideas to help your business stay top-of-mind.

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Topics: Tips and Tactics, Holidays

How to Sell More Online This Father’s Day

Posted by Ngan Ton on May 21, 2018 8:00:00 AM

When it comes to revenue, Father’s Day lags behind Mother’s Day. One reason for the difference may be that Father’s Day shares the limelight with graduation celebrations that also occur in the month of June, causing many to split their gift budgets between dads and grads. Mother’s Day, on the other hand, is celebrated with little competition in the month of May.

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Topics: Holidays, Inspiration, Tips and Tactics, Design

How to Find and Design Popular Print on Demand Products

Posted by Robert Joseph on Jan 10, 2018 8:30:00 AM

So you want to sell things on the internet? More specifically, you want to sell things on the internet with the least amount of risk possible.

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Topics: Holidays, Tips and Tactics, Insider

5 Last Minute Christmas Marketing Tips

Posted by Robert Joseph on Dec 7, 2017 6:00:57 PM

Ho, ho, ho!

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Topics: Holidays, Insider, Tips and Tactics

BLACK FRIDAY/CYBER MONDAY: Step Up Your Holiday Sales Using These 8 Tips

Posted by Robert Joseph on Nov 20, 2017 5:11:17 PM

Black Friday is a HUGE opportunity for sellers and retailers, particularly if you are a physical store, but that doesn’t mean that it won’t get you a flood of traffic filled with potential buyers, and hopefully, if you do this right, return customers.

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Topics: Holidays, Tips and Tactics, Insider

5 Reasons Why Niche Retailers Should Sell Premium Products during the Holidays

Posted by Ngan Ton on Nov 17, 2017 7:30:00 AM

Thanks to a shift in consumer behavior and budget, the ecommerce landscape has never looked better. While the number of online purchases has climbed year over year, its share has always been shy of in-store transactions — until this year. In their annual holiday retail survey, Delotte reports that 2017 will finally be the year that online transactions overtake in-store, 51percent to 42 percent.

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Topics: Holidays, Tips and Tactics

The Ecommerce Marketer's Complete Calendar and Checklist for Holiday Preparedness

Posted by Ngan Ton on Nov 1, 2017 7:00:00 AM

‘Tis the season to be holiday marketing! If you didn’t get a chance to catch up with our holiday marketing guide, here’s the gist of it: you’re 2 months behind. While October is the most common month for brands to begin holiday marketing campaigns, the planning piece actually happens in September.

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Topics: Holidays, Tips and Tactics, infographic

35 Need-To-Know Email Statistics for Holiday Ecommerce Marketing

Posted by Ngan Ton on Oct 19, 2017 10:08:00 AM

Americans seem to ring in the holiday season earlier and earlier every year (especially us marketers), but we can all agree the first major celebration won’t take place until Thanksgiving Day – a whopping 35 days away. To hold you over for the coming weeks, we’ve compiled a list of the 35 most impressive email marketing statistics – one for each day leading up to festivities with friends, family, food, and football.

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Topics: Holidays, Tips and Tactics

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