GearLaunch Blog

Love at First Site: Setting Your Online Store up for Success This Valentine's Day

Posted by Ngan Ton on Jan 16, 2019 4:00:00 PM

For Vietnamese, click here.

Love it or hate it, Valentine's Day is the first major retail event of the year and now is the time to prepare your marketing and design ideas.

According to the National Retail Federation's annual survey in 2018, U.S. consumers were expected to spend an average $143.56 on Valentine’s Day, an increase from the $136.57 average in 2017. Total spending from last year ($19.6 billion) are the second-highest in the survey’s 15-year history, topped only by the record $146.84 and $19.7 billion seen in 2016. We predict the momentum won't be slowing down this year. 

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Topics: Tips and Tactics, Holidays, Design

6 Ways to Keep Sales High in the Post-Holiday Season

Posted by Ngan Ton on Dec 12, 2018 8:00:00 AM
For Vietnamese, click here.
Following the usually hectic season of holiday shopping and gift giving, the week between December and January can be an especially slow period for many retailers—but does it have to be?
If you know the right triggers to pull, the end of the holidays can be the start of another profitable quarter. Last week, we covered how to capitalize on New Year's resolutions. This week, let's explore the other 6 ways to keep sales high in the post-holiday season. 
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Topics: Tips and Tactics, Holidays

Three reasons customer service is crucial this holiday season

Posted by Ben Abbey on Dec 3, 2018 8:20:43 AM

For Vietnamese, click here.

The holiday season is here, and it is more important than ever to make sure that your customers are happy! GearLaunch's top-notch customer service team has your back during this busy time. Happy customers are will help you evangelize and build your brand, are more likely to spend money with you in the future, and will recruit others to shop with you. Make sure that your customers are treated right, especially during the holiday season, and they will treat you right!


Keeping customers = money

Keep your existing customer close! Keeping a current customer is much easier than finding a new one. Customers who have already purchased something from your store are more likely to return for an additional purchases. Returning customers means MORE MONEY! In fact, with customers shopping for apparel, return customer spend around 67% more than first timers. 


Your Customer Service Affects your brand

Your brand is everything, and how your customers are treated is a reflection of that brand. Building trust with your customers is something that you want to do from the moment they land on your page, to years later when they are returning to purchase from you again. Your brand is defined by the products you sell and the messaging you put out, but the interactions that customer service has with your customers is also a representation of your brand. So, if you want to continue to grow your brand, make sure that you are getting the best customer service team you possibly can.


happy customers create more customers

When a customer is happy with the service they have ben provided, they tell others about it! According to research done by Hubspot, 77% of customers who had a positive experience with a brand went on to tell others about that experience. With a quality customer service team, you are much more likely to create those positive experiences that will make your customers want to share the experience with others.
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Topics: Holidays, Guides, Products, Print-on-Demand

6 Last Minute Holiday Campaign Tips

Posted by Ngan Ton on Nov 29, 2018 8:00:00 AM

For Vietnamese, click here.

The most wonderful time of the year is here! Can you hear the sleigh bells ringing and profits singing? This final quarter is the peak time for sales (duh!), but amidst the excitement and campaign prep, it becomes increasingly easy to forget some critical campaign details. 

Don't hurt your sales this season. Go over our last minute holiday campaign tips and ensure you've covered these easily missed details!

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Topics: Holidays, Tips and Tactics

5 Holiday Marketing Tactics to End the Year on a High Note

Posted by Ngan Ton on Nov 21, 2018 8:00:00 AM

For Vietnamese, click here.

Whether this is your first seasonal rush or your hundredth, coming up with holiday marketing ideas to help your brand stand out is always a challenge. There's already an overwhelming amount of emails, social media posts, and ads from brands both big and small—how can you possibly cut through the noise?

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Topics: Holidays

7 Awesome Holiday Facebook Ads and What You Can Learn From Them

Posted by Ngan Ton on Nov 14, 2018 8:00:00 AM

For Vietnamese, click here.

In today’s post, we'll examine some of the best holiday Facebook ads that are currently live. We’ll look at the factors that make them particularly effective as well as the various ways you can improve your own ad content. You'll click away from this post equipped with several ideas you can apply to your own campaigns, even if you're just figuring out how to advertise on Facebook.

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Topics: Tips and Tactics, Social Media, Holidays

Holiday Marketing 101: The 4 Phases to Max ROI

Posted by Ngan Ton on Nov 8, 2018 3:30:00 PM

For Vietnamese, click here.

The holiday shopping season is just around the corner. For many ecommerce businesses, this last quarter has an enormous impact on annual earnings. Exactly how much?

According to the National Retail Federation, consumers will spend an average $1,007.24 during the holiday season this year, up 4.1 percent from the $967.13 last year--that's nearly $720.89 billion!

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Topics: Holidays, Guides

Canvas ornaments are here to spread holiday cheer!

Posted by Ben Abbey on Nov 7, 2018 3:30:00 PM

For Vietnamese, click here.

The holiday season is almost here and we are bringing a stunning new item to our product catalog! Hanging ornaments on the Christmas tree is an important and emotional part of the holiday season. Keep reading to get a glimpse at our new canvas ornaments and learn some tips on how to sell them.

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Topics: Holidays, Guides, Products

3 Unofficial Sales Holidays You Probably Forgot

Posted by Ngan Ton on Oct 31, 2018 4:00:00 PM

For Vietnamese, click here.

During November and December, major retailers will dedicate plenty of time and resource to marketing the major sales holidays – Thanksgiving Day, Black Friday, and Cyber Monday. But there are hidden opportunities to be had among the “unofficial” sales holidays.

Have you heard?

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Topics: Holidays

10 Online Marketing Tactics for a Happy Holiday Season

Posted by Ngan Ton on Oct 10, 2018 12:12:14 PM

For Vietnamese, please click here.

Given the stress of the holiday season, it's conceivable that not all of us are excited for its arrival. However, we can all agree it's the perfect time to reconnect with existing customers and engage new shoppers.

This year, instead of just sending out a mass email, try a more strategic and thoughtful approach. Here are 10 online marketing tactics you can customize for a happy holiday season.

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Topics: Tips and Tactics, Holidays

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