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Labor Day is a Federal holiday that falls on September 2nd this year. It’s a day that gives tribute to all working men and women and is also a major shopping holiday. In 2018, Labor Day generated over $2 billion in online sales. It rounds out the back to school shopping season and continues to grow in popularity year over year.
Sales and promotions often start 2 weeks before the holiday and many online retailers see a spike the Friday before as well as on Labor Day. About 45% of online sales fall into the clothing category and is a great opportunity for online businesses to increase revenue.