Print-on-Demand (POD) services have become incredibly popular in the past few years, and with good reason–they’re an incredible revenue stream for merchants without the major risks of investing in an entire retail venture. However, the simplicity does come with a catch. Most POD services are marketplaces where brand identity doesn’t matter. For business owners who want to build and grow a brand, POD marketplaces just don’t make sense.
The last thing consumers want in their inbox is more spam. Sending the wrong email will nearly guarantee you a seat there, or even an "unsubscribe." Sending the right email on the other hand, can result in more site traffic and more sales. A lot of it depends on creating a good email, but also meeting customer expectations. We'll explain below.
Knowing what emails to send is great, but it’s in vain if they sit unopened. Use the pointers below to spruce up the most critical part of your email marketing – the email itself.
Whether your in-house talent is way too busy or suffering from a case of designer's block, enlisting the help of top-notch freelancers can turn your store's offerings from drab to fab and ultimately drive more sales.
Finding such prolific talent may seem like a daunting task, but we're here to help break it down to just a few basic steps. This is your easy guide to hiring the best freelance designers.
The mobile experience has changed how consumers discover and shop for goods, and the online world is listening. Countless retailers have developed their own mobile shopping apps while others have adopted unique mobile marketing tactics through SMS and/or social apps.
However, as promising as the growth of mobile commerce sounds, there are still major barriers preventing it from growing as quickly as it could.
A complete guide to driving store traffic and increasing sales with Pinterest
We hope our last post, How to Sell Apparel on Instagram in 2017, drove home the point that developing and abiding by a solid strategy can turn social media into incredibly powerful tools for driving store traffic and increasing sales. And it certainly holds true beyond the realms of Instagram. Another heavily visual platform with plenty of promise for ecommerce businesses is Pinterest.
Originally a wishlist-like platform, Pinterest has grown into an inspiration and shopping destination for many of its 150 million monthly active users (Pinterest, 2016) – users who are not so easily acquired by quick hacks or spammy tactics.
Effectively marketing on this social platform will require more than pinning every item from your store. Let's go over how to sell apparel on Pinterest.
A complete and up-to-date guide to generating ecommerce sales through Instagram
Instagram has come a long way since its debut in 2010, growing from the awkward platform that sat somewhere between Facebook and Twitter to today's potential marketing powerhouse. Have you grown with it?
The social media platform’s recent upgrades has the ecommerce crowd turning heads. With notable features such as Library, Business Accounts, and Shoppable Ads, Instagram joins its parent company (the ad-savvy Facebook) in enabling businesses to reach 500 million active monthly users in a natural and noninvasive manner.
For perspective, Instagram was used by just under a third of U.S. brands with 100 employees or more in 2015. Fast forward to this year and that number is expected to increase by 70.7% (eMarketer). If that’s not a call for ecommerce business owners to mobilize, we don’t know what is!
Start with this guide and learn how to sell apparel on Instagram in 2017.