Online Marketplaces have definitively changed the world. Created primarily to begin selling books online, Marketplaces like Amazon have become the normal way to buy, and sell, goods. From books to clothes, personal care products to home décor, these Marketplaces sell it all. Entrepreneurs young and old have turned to Amazon and others to launch their business with varying degrees of success. However, as powerful these marketplaces are, they clearly have their draw-backs, many of which have become apparent as entrepreneurs are looking for more control of their companies. Brand ownership, preferred distribution, control from copy-cats, limited up-front investment in inventory, etc. are just a few of the key things causing entrepreneurs to sidestep these channels.
In the world of eCommerce, how do you make more money? Do you focus on acquiring new customers or retaining old ones? As a small business owner, increasing the average customer lifetime value and order units is one of the smartest decisions you'll ever make.
If you're planning to start your own business, then you've made a great decision! This means taking charge of your future, setting your own hours, and working for the world's greatest boss.
1 Comment Click here to read/write comments
Social proof is one of the most powerful marketing techniques that can easily boost your sales, build consumer trust, and increase your online store's influence and power.