More and more, today's workforce is looking for balance in their life. Gone (or going) are the days of the "9-5 grind". Today, more and more people are looking for ways to empower themselves professionally and financially. The 'side hustle', gig economy, free lancing, and life-work balance are staples in today's younger workforce.
Online Marketplaces have definitively changed the world. Created primarily to begin selling books online, Marketplaces like Amazon have become the normal way to buy, and sell, goods. From books to clothes, personal care products to home décor, these Marketplaces sell it all. Entrepreneurs young and old have turned to Amazon and others to launch their business with varying degrees of success. However, as powerful these marketplaces are, they clearly have their draw-backs, many of which have become apparent as entrepreneurs are looking for more control of their companies. Brand ownership, preferred distribution, control from copy-cats, limited up-front investment in inventory, etc. are just a few of the key things causing entrepreneurs to sidestep these channels.