Online Marketplaces have definitively changed the world. Created primarily to begin selling books online, Marketplaces like Amazon have become the normal way to buy, and sell, goods. From books to clothes, personal care products to home décor, these Marketplaces sell it all. Entrepreneurs young and old have turned to Amazon and others to launch their business with varying degrees of success. However, as powerful these marketplaces are, they clearly have their draw-backs, many of which have become apparent as entrepreneurs are looking for more control of their companies. Brand ownership, preferred distribution, control from copy-cats, limited up-front investment in inventory, etc. are just a few of the key things causing entrepreneurs to sidestep these channels.
I have been focusing on the branding component of my marketing efforts like a madman this year.
It’s always important to keep consistent branding, from your products to your customer service responses. This goes far beyond throwing your logo on everything.
Many of us get lost in the numbers and forget the importance of making a good first impression. The most important part of your customer’s experience is the first impression, followed by your effort to continue that experience through the course of their buying journey.
I’m going to take you through some digital branding trends that are making an impact so that you can test them out for yourself. These trends will keep your brand relevant in the digital space.
Let’s get into it.