Luckily in this day and age, we have the ability to reach out to someone and say hello from the privacy of our own homes using smart devices like phones, tablets, and computers.
It’s estimated that by the end of 2018, there will be a whopping 2.6 billion users across the many social sites and apps we have available today.
This doesn’t account for any new apps being developed for future use, or even new websites that push users to their mobile apps and sites.
It’s only natural that marketers and business owners alike learn to take advantage of these opportunities to market their products and services.
In this article, I’m going to share with you some of the most commonly used apps and sites that a surprising majority of business owners aren’t using yet.
APPSGetting Facebook, Instagram, Snapchat, and Twitter out of the way, let’s look into some apps that most don’t use in their businesses.
QZONE - It’s a social networking service that allows you to share photos, watch videos, listen to music, write blogs, and even maintain a diary. QZONE also allows you to customize the look and feel of your pages – this is great for branding your content.
Tumblr - Though not a new app, Tumblr is definitely an underrated one. Tumblr is a Yahoo-owned micro-blogging platform that makes it easy for you to search and find interesting content and users, and vice versa. You can post anything from multimedia content to short-term blog content. It also gives the user flexibility to customize pretty much any element they choose.
Taringa - As the largest social media app in Latin America, Taringa allows users to share their experiences and content through features similar to other popular social media platforms. Taringa’s main draw is that its user base consists of mostly Latin Americans, making it more niche than others.
Sina Weibo - Similar to Twitter and Facebook as far as the majority of its features are concerned, Sina Weibo is also similar to Tumblr in terms of micro-blogging capabilities.
As a popular Chinese social media platform, it can help break the wall between your business and Chinese customers where Facebook has been unable to.
Snapfish - As a photo sharing social network that gives users an unlimited amount of storage amount, Snapfish enables users to share freely with community. There’s never a fear of running out of space or having to pay for more storage.
Flixster - Depending on your niche, Flixster can help develop and establish brand as an authority within the TV and Movie space. You can write film reviews, connect with other users, and search and interact by the title of the show or movie.
This may or may not be of interest for your current niche or market, but I’d suggest checking it out anyway if you’re a fan of films.
Botletter - Though it’s not a mobile app, the Botletter application enables you to send newsletters directly to your customers via Facebook Messenger.
Customers can subscribe to your newsletter through Facebook Messenger, allowing your brand to reach them directly through their inbox.
Signal - Business owners must often send sensitive messages and information to employees and clients. Keeping this information secure is one of many things we can’t cut corners on.
Signal is an instant messaging app that allows you to keep your conversations private and personal without worrying about the information leaking. Using its advanced end-to-end encryption protocol, it adds privacy to all content within its network.
WebsitesReddit - Reddit is one of the most used social platforms to date, yet most businesses avoid it due to unfamiliarity – not knowing that it can help predict viral content.
Most things that go viral in your Facebook feed often originate from Reddit weeks before. Take the time to learn how to navigate the platform and start creating a name within the community. You won’t regret it.
Cafemom - Cafemom is a social networking site and community for mothers and mothers-to-be. It’s a place for them to support each other, as well as share insight and information on topics like pregnancy, health, food, and even fashion.
Cafemom is an ad-supported platform, which means it can be a gold mine for those operating in the appropriate niche.
Myspace - Recently, Myspace revamped to focus on music, helping artists and bands grow. They offer such features as blogs, groups, personal profiles, multimedia sharing, and an impressive 20 million active monthly users.
Youtube - This should be a no-brainer, but the majority of brands don’t take full advantage of Youtube’s vast reach and credibility.
It’s been shown that brands who make video content for their market are viewed as more influential than those who don’t. Not to mention, video gets better engagement and in most cases better reach than written posts or images.
Take some time to create engaging video content and make it readily available to your audience with Youtube’s free hosting.
Xanga - Before Facebook and even Myspace, Xanga was the place to go to keep up with your friends and family. While many new platforms have stolen the show, Xanga still has a thriving community of weblogs, photoblogs, and social media profiles.
Buzznet - A social media site that lets you share content based on personal interests, users can upload videos and photos for relevant audiences to enjoy. Buzznet also offers the option to personalize your journals.
You can also integrate it with Facebook to make sharing between the two platforms effortless.
Flickr - Photo sharing and management
Tout - Micro-blogging and 15-second videos
Mixi - Japanese social media network
LinkedIn - Social platform for businesses and professionals
Care2 - Social site connecting activists to non-profit organizations
As with most of the content I share with you, I like to mention the importance of building a solid brand foundation and following. The sites and apps I listed above will help you do just that if used correctly and regularly.
Every big name brand in the world has a close-knit following of die-hard fans. These fans were not created by buying a one-time product, but rather from being given constant attention and content.
This solidifies their involvement and makes them feel more emotionally attached to your company and products which produces higher customer lifetime value.
Give your audience the attention and information they need to be loyal and they will do the same in return for you and your company.