A top GearLaunch Partner and industry thought leader, Will Schenk spends only 10% of his time on daily operations. We've invited him to share advice on what it takes to run a successful company with little grunt work. You can follow along by watching the full video below or reading the text version.
The mobile experience has changed how consumers discover and shop for goods, and the online world is listening. Countless retailers have developed their own mobile shopping apps while others have adopted unique mobile marketing tactics through SMS and/or social apps.
However, as promising as the growth of mobile commerce sounds, there are still major barriers preventing it from growing as quickly as it could.
Administrative professionals are indispensable. They manage logistics, documents, and inventory – ensuring the workplace runs like a well-oiled machine. Ironically, the better an admin professional performs their job, the less likely you are to notice them. That's why we informally dedicate April 26th to celebrating their hard work.
Businesses and organizations that celebrate Administrative Professionals' Day will typically give their administrative staff gifts or rewards as a token of appreciation. Whether your business participates or not is ultimately your business, but we do encourage that you seize this opportunity to offer unique and targeted gifts at those who do celebrate (managers and bosses).
Here are a few ideas on gifts to offer for Administrative Professionals' day.
Not too long ago, Facebook Pages were simply an easy means to connect with fans and share announcements. Today, Facebook Pages are an opportunity to convert visitors and acquire leads. In other words, your Facebook Page can be a powerful business tool.
Are you finding this is not the case? We’ve compiled several common reasons why your Facebook Page isn’t converting along with the appropriate actions you can take to change that. With a few strategic tweaks, you can make your Facebook Page work better for your brand.
Need to know the specifics tactics to successful Instagram marketing campaigns? Look no further!
In a recent post, How to Sell Apparel on Instagram in 2017, we covered the importance of having a comprehensive strategy when it comes to driving sales through Instagram and the specific steps required to developing one. The guide garnered a lot of interest from many of our readers for a deeper dive into the details of a successful Instagram campaign – which brings us to today’s post.
We’ve briefly touched upon the foundations of a successful Instagram campaign – active posting, interesting content, engaging with users, recruiting influencers, etc. – so rather than create a longer list of guidelines, we’ve put together a list of 5 t-shirt brands with the best Instagram marketing and highlighted how they’ve stitched together various tactics to engage and earn more customers.
We hope you’re ready to get inspired!
A quick guide to planning promotions beyond the winter holidays
Online business owners know that plenty of sales opportunities exist outside of Thanksgiving and Christmas. In fact, experienced business owners strategically plan seasonal promotions throughout the year in order to amplify brand awareness and maximize sales.
Topics: Tips and Tactics
A complete guide to driving store traffic and increasing sales with Pinterest
We hope our last post, How to Sell Apparel on Instagram in 2017, drove home the point that developing and abiding by a solid strategy can turn social media into incredibly powerful tools for driving store traffic and increasing sales. And it certainly holds true beyond the realms of Instagram. Another heavily visual platform with plenty of promise for ecommerce businesses is Pinterest.
Originally a wishlist-like platform, Pinterest has grown into an inspiration and shopping destination for many of its 150 million monthly active users (Pinterest, 2016) – users who are not so easily acquired by quick hacks or spammy tactics.
Effectively marketing on this social platform will require more than pinning every item from your store. Let's go over how to sell apparel on Pinterest.
A complete and up-to-date guide to generating ecommerce sales through Instagram
Instagram has come a long way since its debut in 2010, growing from the awkward platform that sat somewhere between Facebook and Twitter to today's potential marketing powerhouse. Have you grown with it?
The social media platform’s recent upgrades has the ecommerce crowd turning heads. With notable features such as Library, Business Accounts, and Shoppable Ads, Instagram joins its parent company (the ad-savvy Facebook) in enabling businesses to reach 500 million active monthly users in a natural and noninvasive manner.
For perspective, Instagram was used by just under a third of U.S. brands with 100 employees or more in 2015. Fast forward to this year and that number is expected to increase by 70.7% (eMarketer). If that’s not a call for ecommerce business owners to mobilize, we don’t know what is!
Start with this guide and learn how to sell apparel on Instagram in 2017.
Every business should strive to establish a strong brand. Why? For many, a stronger brand can fetch premium prices. For example, consider the number of consumers willing to shell out the extra dough for a pair of Prada sunglasses when plenty of similarly designed options with the same functionalities are available for a fraction of the price. A strong brand can even carry a company through tough economic times, gain the upper-hand in business negotiations, recruit top-notch talent, and much more. The benefits of a strong brand are immense and, most importantly, they all contribute to your bottom line.
Topics: Tips and Tactics