So you want to sell things on the internet? More specifically, you want to sell things on the internet with the least amount of risk possible.
Black Friday is a HUGE opportunity for sellers and retailers, particularly if you are a physical store, but that doesn’t mean that it won’t get you a flood of traffic filled with potential buyers, and hopefully, if you do this right, return customers.
Thanks to a shift in consumer behavior and budget, the ecommerce landscape has never looked better. While the number of online purchases has climbed year over year, its share has always been shy of in-store transactions — until this year. In their annual holiday retail survey, Delotte reports that 2017 will finally be the year that online transactions overtake in-store, 51percent to 42 percent.
‘Tis the season to be holiday marketing! If you didn’t get a chance to catch up with our holiday marketing guide, here’s the gist of it: you’re 2 months behind. While October is the most common month for brands to begin holiday marketing campaigns, the planning piece actually happens in September.
Americans seem to ring in the holiday season earlier and earlier every year (especially us marketers), but we can all agree the first major celebration won’t take place until Thanksgiving Day – a whopping 35 days away. To hold you over for the coming weeks, we’ve compiled a list of the 35 most impressive email marketing statistics – one for each day leading up to festivities with friends, family, food, and football.
In our Holiday Marketing Guide, we noted that holiday shoppers will enter the “research” stage in September/October. At this phase, shoppers appreciate stores that have product information readily available more than they appreciate relentless discounts.
While endless options exist for consumers in search of gift inspiration, the channels that one generation trusts may be near nonexistent for another. For example, 44% of Gen Z shoppers turn to Instagram while only 2% of Boomers report doing the same.
The holiday season is a competitive time for retailers, and the eCommerce sector is no exception. In order to benefit from the busiest shopping season of the year, online business owners must participate in the competitive realm of discounts and sales – it’s mandatory.
Statistics from VoucherCloud reveal that 80% of shoppers self-identified as “promotion sensitive” with 62% investing two or more hours per week online to search for special offers. Missing the mark with such a large audience means missing out on huge sales opportunities (especially during the holidays). In fact, 91% of buyers who redeemed coupons stated that they would visit the store again.
This blog post originally appeared on the Payoneer Blog. Read the rest of it and learn about our 5 tips here.
The last thing consumers want in their inbox is more spam. Sending the wrong email will nearly guarantee you a seat there, or even an "unsubscribe." Sending the right email on the other hand, can result in more site traffic and more sales. A lot of it depends on creating a good email, but also meeting customer expectations. We'll explain below.