GearLaunch Blog

3 Ways to Get Employees to Market Your Brand

Posted by Ngan Ton on Feb 22, 2017 6:17:00 PM

Every business should strive to establish a strong brand. Why? For many, a stronger brand can fetch premium prices. For example, consider the number of consumers willing to shell out the extra dough for a pair of Prada sunglasses when plenty of similarly designed options with the same functionalities are available for a fraction of the price. A strong brand can even carry a company through tough economic times, gain the upper-hand in business negotiations, recruit top-notch talent, and much more. The benefits of a strong brand are immense and, most importantly, they all contribute to your bottom line.

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Topics: Tips and Tactics

How to Set up Facebook Page Shop Sections to Increase Sales

Posted by Ngan Ton on Feb 16, 2017 2:07:00 PM

Are you ready to drive more sales through your Facebook Page with a new-ish shopping feature?

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Topics: Guides, Social Media

How to Create Facebook Ads That Sell T-Shirts

Posted by Ngan Ton on Feb 8, 2017 1:32:00 AM

As of December 2016, Facebook is home to an average of 1.23 billion daily active users, making it highly likely that an interest group exists for your t-shirt. Combined with Facebook’s ad targeting capabilities, finding them has never been easier. The challenge most marketers face with Facebook advertising is actually converting the interest groups.

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Topics: Tips and Tactics, Social Media

6 Tips for Marketing Your Store Online this Valentine's Day

Posted by Ngan Ton on Jan 31, 2017 4:41:00 PM

For the majority of the US, tomorrow marks the first day of February. For online marketers, tomorrow marks the 14-day countdown to the hugely commercialized Valentine’s Day. We're not kidding – in 2016 alone, the National Retail Federation reported total Valentine’s Day spending across America reached a record $19.7 billion.

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Topics: Insider, Tips and Tactics, Holidays

Getting Started With Dynamic Ads

Posted by GearLaunch on Jan 24, 2017 12:36:00 AM
Dynamic ads are a fantastic way of showing your products to Facebook users who have visited your store previously. Using your Facebook pixel to track the traffic of customers navigating your store, you can target certain products to Facebook users depending on different types of navigation on your site. Dynamic ads can only be created using Business Manager. For more details and how to set up dynamic ads, follow the steps below:
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Topics: Guides, Social Media

Getting Started with GearLaunch

Posted by Ngan Ton on Jan 5, 2017 12:27:00 AM
As an online merchant, you understand the hassles of ecommerce can be costly and take up a lot of time: finding quality wholesalers, managing up-front expenses, forecasting production, handling fulfillment, providing customer service... and that’s only the start of the list. The logistics and financial responsibilities alone can quickly become overwhelming.
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Topics: Insider, Guides

3 Ways Small Businesses Can Get Big Benefits with Google Analytics

Posted by Ngan Ton on Dec 9, 2016 12:30:00 AM

Google Analytics (GA) is a powerful insights tool for ecommerce businesses to track, analyze, and optimize their tactics based on behavior data from site visitors. In previous posts, we have guided you through implementing GA tracking via Google Tag Manager (GTM), as well as setting up marketing campaign tracking.

In this post, we share three ways businesses can gain insights from the use of GA, setting a solid foundation for your analysis. This is by no means a comprehensive guide on using Google Analytics for an online store, but rather a primer to start utilizing your GA account.

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How to Upsell Customers and Increase Customer Lifetime Value

Posted by GearLaunch on Dec 8, 2016 8:14:00 AM
In the world of eCommerce, how do you make more money? Do you focus on acquiring new customers or retaining old ones? As a small business owner, increasing the average customer lifetime value and order units is one of the smartest decisions you'll ever make. 
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Topics: Insider, Guides, Features

GearLaunch's Guide for the Holidays

Posted by GearLaunch on Dec 2, 2016 12:59:00 AM
The holiday season is an important time for ecommerce in the United States, and around the world. For buyers, it is an opportunity to display pride and affection for meaningful holidays and celebrations. For sellers, it is a chance to generate sales using holiday content, discounts, and promotions to engage eager shoppers.

Looking for some design inspiration, key dates, and summaries of holidays celebrated throughout the season? We have a comprehensive guide for you to celebrate along with us and earn more sales! 

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Topics: Tips and Tactics, Inspiration, Holidays

Where Consumers Are and Where You Need to Be in 2017

Posted by Ngan Ton on Nov 10, 2016 12:00:00 AM

Running a successful ecommerce business means facing ongoing challenges. Even after getting the business risks and back-end logistics for the best store in the world figured out, you will not make any sales unless you align your efforts with proper research and promotion.

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Topics: Google, Tips and Tactics