GearLaunch Blog

85 Free Stock Photography Sites That Don't Suck

Posted by Ngan Ton on Jul 6, 2018 10:49:03 AM
**Update**
It's come to our attention that several sites listed here no longer exist. We've removed any non-working links and added a few new favorites. Check it out!
---
How do you find images for your content (blogs, social media, ebooks, ads, etc.)? Do you run a quick Google image search, click "save image as", and then recycle the pictures in your own content?

Stop!

Read More

Topics: Design, Tips and Tactics

Ever Wonder How to Launch Your Own Brand Without Amazon?

Posted by GearLaunch on Jul 5, 2018 4:17:21 PM

Online Marketplaces have definitively changed the world. Created primarily to begin selling books online, Marketplaces like Amazon have become the normal way to buy, and sell, goods. From books to clothes, personal care products to home décor, these Marketplaces sell it all. Entrepreneurs young and old have turned to Amazon and others to launch their business with varying degrees of success. However, as powerful these marketplaces are, they clearly have their draw-backs, many of which have become apparent as entrepreneurs are looking for more control of their companies. Brand ownership, preferred distribution, control from copy-cats, limited up-front investment in inventory, etc. are just a few of the key things causing entrepreneurs to sidestep these channels.

Read More

Topics: Insider, Inspiration, Features, branding, Entrepreneurship, Direct to Garment, Print-on-Demand

A Backwards Sales Tactic: Freebies

Posted by Ngan Ton on Jun 29, 2018 8:00:00 AM

At first glance, freebies can sound like a big waste of money. However, with a little investment and patience, freebies can go a long way in achieving some surprising results. Here are a few interesting conclusions driven by freebies and a brief explanation into exactly what happens.

Read More

Topics: Tips and Tactics

Should You Test Ads on Gen Z?

Posted by Ngan Ton on Jun 22, 2018 8:30:00 AM

The youngest consumer group, Generation Z (or “Gen Z”), is quickly growing into a formidable force. By 2020, today's 14-19 year-olds will be the largest group of consumers worldwide, making up 40 percent of the US, Europe, and BRIC countries. Gen Z’s habits and behaviors will heavily influence the future of mainstream retail, and much of it already looks positive!

Read More

Topics: Tips and Tactics, Social Media

10 Ways to Build an Effective Email List

Posted by Ngan Ton on Jun 15, 2018 4:40:00 PM
There has been plenty of debate over the effectiveness of email marketing, with many chalking it up to a waste of time. This is simply untrue. Those who find email marketing ineffective may be doing it incorrectly by purchasing email lists or simply sending irrelevant content.

Users who opt into email lists are more responsive, more connected to your business, and more likely to purchase from you. This means every subscriber is a win, whether you’re gaining one per week, one per day, or one per hour.

If you have yet to work on building your email list, or you've run out of ideas, here are 25 simple ways to do so.

1. Make it easier for your subscribers to share emails they like. Include share CTA’s in your email.

Read More

Topics: Tips and Tactics

5 Elements of the Perfect Product Description

Posted by Ngan Ton on Jun 6, 2018 5:18:00 PM

Is your product’s description compelling enough to sell itself? Are you enticing your audience with benefits or simply describing the features? The secret to product descriptions lies in making your customer feel great about about their purchase before they’ve even made it. 

Follow these steps:

Read More

Topics: Tips and Tactics

Do Rounded Prices Sell More Products?

Posted by Ngan Ton on May 30, 2018 10:00:00 AM

There will be instances where the magic number 9 (as mentioned in How to Price Your Products: A Guide for Ecommerce Retailers) may not be so magical. Research indicates that consumers process pricing information differently for round numbers (e.g. “3") versus non-round ones (e.g."3.99"). So which price format is best for you to drive a purchase? The answer is not quite that straightforward.

Read More

Topics: Tips and Tactics

How to Sell More Online This Father’s Day

Posted by Ngan Ton on May 21, 2018 8:00:00 AM

When it comes to revenue, Father’s Day lags behind Mother’s Day. One reason for the difference may be that Father’s Day shares the limelight with graduation celebrations that also occur in the month of June, causing many to split their gift budgets between dads and grads. Mother’s Day, on the other hand, is celebrated with little competition in the month of May.

Read More

Topics: Design, Tips and Tactics, Inspiration, Holidays

7 Key Elements of a Good Pricing Strategy

Posted by Ngan Ton on May 16, 2018 8:00:00 AM

A common approach store owners make when pricing their products is relying solely on numbers set by competitors. It’s a strategy that may work for some, but it’s a missed opportunity for most. By disregarding the other fundamentals of pricing, these store owners are likely not asking for the amount customers are actually willing to pay.

This won’t be you.

The following is a breakdown of each factor you need to consider in order to strategically price for maximum profitability.

Read More

Topics: Tips and Tactics

4 Steps to Hacking Upvotes

Posted by Ngan Ton on May 11, 2018 2:34:55 PM

Every interest is bound to have an online community dedicated to it. According to PostRelease, 1 in 5 Americans use an online community to discuss and recommend products. Brands and businesses that can successfully participate in these consumer groups have a lot to gain. We outline the steps to joining and engaging in exclusive communities in the guide 103 Ways to Sell a New Product.

Read More

Topics: Tips and Tactics

The GearLaunch Blog

We're here to help you grow by providing the latest in:

  • Ecommerce News
  • Marketing Strategy
  • Exclusive insights

 

Subscribe to Email Updates

Recent Posts