Every business should strive to establish a strong brand. Why? For many, a stronger brand can fetch premium prices. For example, consider the number of consumers willing to shell out the extra dough for a pair of Prada sunglasses when plenty of similarly designed options with the same functionalities are available for a fraction of the price. A strong brand can even carry a company through tough economic times, gain the upper-hand in business negotiations, recruit top-notch talent, and much more. The benefits of a strong brand are immense and, most importantly, they all contribute to your bottom line.
Topics: Tips and Tactics
As of December 2016, Facebook is home to an average of 1.23 billion daily active users, making it highly likely that an interest group exists for your t-shirt. Combined with Facebook’s ad targeting capabilities, finding them has never been easier. The challenge most marketers face with Facebook advertising is actually converting the interest groups.
For the majority of the US, tomorrow marks the first day of February. For online marketers, tomorrow marks the 14-day countdown to the hugely commercialized Valentine’s Day. We're not kidding – in 2016 alone, the National Retail Federation reported total Valentine’s Day spending across America reached a record $19.7 billion.
Google Analytics (GA) is a powerful insights tool for ecommerce businesses to track, analyze, and optimize their tactics based on behavior data from site visitors. In previous posts, we have guided you through implementing GA tracking via Google Tag Manager (GTM), as well as setting up marketing campaign tracking.
In this post, we share three ways businesses can gain insights from the use of GA, setting a solid foundation for your analysis. This is by no means a comprehensive guide on using Google Analytics for an online store, but rather a primer to start utilizing your GA account.
Looking for some design inspiration, key dates, and summaries of holidays celebrated throughout the season? We have a comprehensive guide for you to celebrate along with us and earn more sales!
Running a successful ecommerce business means facing ongoing challenges. Even after getting the business risks and back-end logistics for the best store in the world figured out, you will not make any sales unless you align your efforts with proper research and promotion.