In our Holiday Marketing Guide, we noted that holiday shoppers will enter the “research” stage in September/October. At this phase, shoppers appreciate stores that have product information readily available more than they appreciate relentless discounts.
Small business owners often face two major challenges: limited funding and a lack of manpower.
While widespread internet access has somewhat alleviated the pains that these challenges cause – by enabling just about anyone to run an entire business online – it’s specifically social media networks that have provided many small businesses with a more level playing field against their giant corporate counterparts.
However, where there once existed only a handful of social networks, today’s options (and therefore, opportunities) are endless. So how does a business, with limited time and resources, successfully establish a digital presence within each one?