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Halloween has grown in popularity over the years and in 2018 grossed nearly 9 billion dollars in sales. That works out to be about $86.79 spent per person celebrating the holiday. Ecommerce isn’t getting left out of the equation. Nearly 3 billion of all Halloween sales are online. There’s a large potential for online businesses when it comes to marketing for Halloween, targeting very niched demographics, and boosting revenue before the major holiday season.