GearLaunch Blog

October Trends Report: The Halloween Guide

Posted by Stacey Bishop on Sep 3, 2019 8:00:00 AM

For Vietnamese, click here. 

Halloween has grown in popularity over the years and in 2018 grossed nearly 9 billion dollars in sales. That works out to be about $86.79 spent per person celebrating the holiday. Ecommerce isn’t getting left out of the equation. Nearly 3 billion of all Halloween sales are online. There’s a large potential for online businesses when it comes to marketing for Halloween, targeting very niched demographics, and boosting revenue before the major holiday season. 

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Topics: trends, Marketing

14 Social Media Strategies to Grow Your Online Store

Posted by Stacey Bishop on Aug 27, 2019 8:00:00 AM

For Vietnamese, click here.

Social media has become a powerful marketing tool over the last two decades and is crucial for success in ecommerce marketing. Once you stop dragging your feet and launch your store, it’s time to start thinking about marketing and how you are going to get the word out about your awesome brand!

Social media done right can help you increase sales, create awareness about your brand, and keep your customers up to date on your latest designs, sales and much more. The SmartInsights survey says that more than half of companies using social media marketing for their business agree it boosts revenue. 

But remember, it takes time to build your social presence. Social media marketing is about building a quality audience that will become loyal customers. And it won’t happen overnight. We have 14 strategies you need to grow your online store and have the success you are dreaming of!

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Topics: Marketing

How to Start an Ecommerce Business

Posted by Stacey Bishop on Aug 20, 2019 8:00:00 AM

For Vietnamese, click here. 

The rise of the internet and social media brought about more opportunities for every type of entrepreneur. Online sales have steadily risen in every category, and if trends are correct, they will continue to rise for the foreseeable future. 

Online businesses offer entrepreneurs many benefits. Start-up costs are extremely low, and ecommerce offers a flexibility most new business owners need while they continue to work a full-time job. While not every entrepreneur finds success online, there are a few things to be aware of before launching your business.  

If you are thinking about launching an online store, use these 8 steps as a guide for success.

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Topics: Guides, Print-on-Demand

7 Marketing Campaign Ideas for Labor Day

Posted by Stacey Bishop on Aug 7, 2019 7:00:00 AM

For Vietnamese, click here. 

Labor Day is a Federal holiday that falls on September 2nd this year. It’s a day that gives tribute to all working men and women and is also a major shopping holiday. In 2018, Labor Day generated over $2 billion in online sales. It rounds out the back to school shopping season and continues to grow in popularity year over year. 

Sales and promotions often start 2 weeks before the holiday and many online retailers see a spike the Friday before as well as on Labor Day. About 45% of online sales fall into the clothing category and is a great opportunity for online businesses to increase revenue.

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Topics: Holidays, trends, Marketing

September Trends Report

Posted by Stacey Bishop on Jul 30, 2019 8:12:54 AM

For Vietnamese, click here. 

September is the time of year when kids are going back to school and summertime fun is officially over. With back to school sales winding down, ecommerce business owners need to be thinking ahead and be ready for the next season of holidays and trends. Here are our top picks for September!

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Topics: trends, Marketing

Back to School Marketing: Insights and Inspiration [Free High Res Files Inside]

Posted by Stacey Bishop on Jul 23, 2019 8:01:00 AM

For Vietnamese, click here.

The temps may be on the rise and summer sales may be slow, but back-to-school is just around the corner. Seasonal sales are one of the best ways for online stores to increase revenue. It’s time to start planning your promotions so you can get the most out of this profitable season.

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Topics: trends, Marketing

How to Price Your Products

Posted by GearLaunch on Jul 17, 2019 8:00:00 AM

A guide for ecommerce retailers

Pricing is one of the hottest topics among new sellers and many struggle to find the right strategy for their business. It’s important to learn the key elements of pricing before you get started and continue testing and learning what works best for your customers. 

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Topics: Guides, infographic

Print on Demand for Beginners

Posted by Stacey Bishop on Jul 16, 2019 8:52:51 AM

For Vietnamese, click here

Print on Demand is an exciting business model with lots of opportunities. With Print on Demand (POD), you create the designs (or hire a designer) and choose from a list of products available for printing. Then you market your store and once a customer places an order, the POD service does the rest! It’s a wonderful model for new business owners. 

While getting started is relatively easy with no upfront costs or inventory to hold, there are still a few things new business owners need to keep in mind. 

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Topics: Entrepreneurship, Print-on-Demand

3 Ways to Get Started Making Money with Art Online

Posted by Stacey Bishop on Jul 9, 2019 7:00:00 AM

For Vietnamese, click here.

We recently released a comprehensive guide to selling wall art online and many sellers are excited about this amazing opportunity. Print-on-demand allows sellers to broaden their product offerings into new and exciting mediums such as canvas wall art. It also allows artists a way to make money online with their art. With online art sales continuing to boom, ecommerce could see 9.58 billion in revenue by 2020. 

Getting started selling art online doesn’t have to be complicated. Once you choose a platform and get your site set up (or add inventory to your existing store), there are just three steps to selling. 

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Topics: Tips and Tactics, Marketing

Print On Demand Vs. Dropshipping: What You Need to Know

Posted by Stacey Bishop on Jul 3, 2019 8:00:00 AM

For Vietnamese, click here.

There are pros and cons to both Print on Demand and dropshipping, and many new business owners struggle to determine which option is going to offer them the best possibility for success. Many stay away from retail because of concerns about overhead and storage space for products. Both Print on Demand and dropshipping solve those problems and have opened up many possibilities for ecommerce business.

But which option is right for you?

Read on to learn more.

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Topics: Print-on-Demand

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