GearLaunch Blog

10 Ways to Build an Effective Email List

Posted by Ngan Ton on Jun 15, 2018 4:40:00 PM
There has been plenty of debate over the effectiveness of email marketing, with many chalking it up to a waste of time. This is simply untrue. Those who find email marketing ineffective may be doing it incorrectly by purchasing email lists or simply sending irrelevant content.

Users who opt into email lists are more responsive, more connected to your business, and more likely to purchase from you. This means every subscriber is a win, whether you’re gaining one per week, one per day, or one per hour.

If you have yet to work on building your email list, or you've run out of ideas, here are 25 simple ways to do so.

1. Make it easier for your subscribers to share emails they like. Include share CTA’s in your email.

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Topics: Tips and Tactics

5 Elements of the Perfect Product Description

Posted by Ngan Ton on Jun 6, 2018 5:18:00 PM

Is your product’s description compelling enough to sell itself? Are you enticing your audience with benefits or simply describing the features? The secret to product descriptions lies in making your customer feel great about about their purchase before they’ve even made it. 

Follow these steps:

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Topics: Tips and Tactics

Do Rounded Prices Sell More Products?

Posted by Ngan Ton on May 30, 2018 10:00:00 AM

There will be instances where the magic number 9 (as mentioned in How to Price Your Products: A Guide for Ecommerce Retailers) may not be so magical. Research indicates that consumers process pricing information differently for round numbers (e.g. “3") versus non-round ones (e.g."3.99"). So which price format is best for you to drive a purchase? The answer is not quite that straightforward.

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Topics: Tips and Tactics

How to Sell More Online This Father’s Day

Posted by Ngan Ton on May 21, 2018 8:00:00 AM

When it comes to revenue, Father’s Day lags behind Mother’s Day. One reason for the difference may be that Father’s Day shares the limelight with graduation celebrations that also occur in the month of June, causing many to split their gift budgets between dads and grads. Mother’s Day, on the other hand, is celebrated with little competition in the month of May.

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Topics: Design, Tips and Tactics, Inspiration, Holidays

7 Key Elements of a Good Pricing Strategy

Posted by Ngan Ton on May 16, 2018 8:00:00 AM

A common approach store owners make when pricing their products is relying solely on numbers set by competitors. It’s a strategy that may work for some, but it’s a missed opportunity for most. By disregarding the other fundamentals of pricing, these store owners are likely not asking for the amount customers are actually willing to pay.

This won’t be you.

The following is a breakdown of each factor you need to consider in order to strategically price for maximum profitability.

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Topics: Tips and Tactics

4 Steps to Hacking Upvotes

Posted by Ngan Ton on May 11, 2018 2:34:55 PM

Every interest is bound to have an online community dedicated to it. According to PostRelease, 1 in 5 Americans use an online community to discuss and recommend products. Brands and businesses that can successfully participate in these consumer groups have a lot to gain. We outline the steps to joining and engaging in exclusive communities in the guide 103 Ways to Sell a New Product.

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Topics: Tips and Tactics

Social Media Platforms To Use In 2018

Posted by Robert Joseph on May 4, 2018 8:42:41 AM
Humans are generally social beings. However, work and our physical location often makes it difficult to meet with those we care about in person. This goes for meeting new people and establishing new friendships as well.

Luckily in this day and age, we have the ability to reach out to someone and say hello from the privacy of our own homes using smart devices like phones, tablets, and computers.

It’s estimated that by the end of 2018, there will be a whopping 2.6 billion users across the many social sites and apps we have available today.
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Topics: Insider, Tips and Tactics, Social Media

Digital Branding Trends to Jump into for 2018

Posted by Robert Joseph on Mar 28, 2018 12:54:05 PM

I have been focusing on the branding component of my marketing efforts like a madman this year.

It’s always important to keep consistent branding, from your products to your customer service responses. This goes far beyond throwing your logo on everything.

Many of us get lost in the numbers and forget the importance of making a good first impression. The most important part of your customer’s experience is the first impression, followed by your effort to continue that experience through the course of their buying journey.

I’m going to take you through some digital branding trends that are making an impact so that you can test them out for yourself. These trends will keep your brand relevant in the digital space.

Let’s get into it.

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Topics: Tips and Tactics, Inspiration, branding

How to Not Go To Trademark Jail and Still Become Rich

Posted by Ronnie McKenzie on Mar 20, 2018 8:30:00 AM

I’ve been there. After an incredibly tough year, I was forced to start in the following January of 2014, debt up to my eyeballs, credit cards maxed out, debt collectors and suppliers on the phone constantly harassing me - and rightfully so...

I owed them the better part of $120,000 and I was scrambling for ideas on how I could quickly pay everyone back. Sleep was difficult at best. The last thing I wanted was to go bankrupt, and I sure as hell didn’t want to go to jail for insolvent trading. These thoughts constantly clouded my mind, and I was often waking up to them at 3am in the morning.

Going bankrupt was always an option but it personally felt like quitting, and no entrepreneur worth their salt quits, certainly not the successful ones. So I kept going, fielding those calls and reassuring those whom I owed money to that I would soon pay them back, with interest. Hustling was my only option– getting in before the sun rose and not going to bed until the early hours of the morning became the norm.

According to one of the many quotes I’d mentally archived, “Opportunity and luck comes to those who work for it.” This was the motivation that kept me showing up.

If you want to know who I am, you can check out an article I wrote on my blog at Storehacks.com. I’ve been lucky enough to have sold millions of dollars of products over the past few years and met some incredible people, like the guys and girls at GearLaunch.com.

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Topics: Design, Tips and Tactics, Inspiration

Content Marketing Statistics to Pay Attention to in 2018

Posted by Robert Joseph on Mar 7, 2018 4:40:56 PM

This industry is unforgivable when it comes to time consumption. You have to schedule your time wisely to use it most effectively. If you’re going to succeed through the rest of this year and into the next, you’re going to need to know the latest stats and trends.

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Topics: Social Media

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