GearLaunch Blog

The Must-Know Tips for Achieving Work-Life Balance

Posted by Ngan Ton on Feb 13, 2019 8:00:00 AM
For Vietnamese, click here.
 
For most of us, "work-life balance" seems to be a myth. We're constantly pulled in opposite directions to manage multiple work projects, nurture relationships with friends and family, and still pursue personal interests. This is not balance, and it's not healthy.
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Topics: Entrepreneurship

10 Tips for Keeping Your Business Resolutions

Posted by Ngan Ton on Feb 6, 2019 8:30:00 AM

For Vietnamese, click here.

New Year's resolutions are a great way to make positive changes in your life, whether it's getting healthier, going to bed earlier, or spending less money. Similarly, they're a great opportunity for many business owners to start the year off strong.

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Topics: Entrepreneurship, Tips and Tactics, Holidays

Beat the Facebook Algorithm: How Groups Can Help Your Business Grow

Posted by Ngan Ton on Jan 30, 2019 7:49:35 AM

For Vietnamese, click here.

Today, organic reach on Facebook is the stuff of legends. If you want your brand in user News Feeds, be prepared to pay up for ads. It's a component we encourage for any well-balanced marketing strategy, but ads can quickly get expensive—a big no for companies with a small marketing budget. Fortunately, there's a lower-cost alternative: Facebook Groups.

Not to be confused with Pages, Groups are a popular method for small groups to organize and communicate. They've been a staple Facebook feature for some time, but never received the full attention of marketers. This is quickly changing. Groups offer businesses a loophole, enabling organic engagement with consumers.

If this is the first you've heard of this incredibly valuable feature, here are some things you need to know.

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Topics: Tips and Tactics, Social Media

5 Online Marketing Trends Niche Retailers Need to Focus on in 2019

Posted by Ngan Ton on Jan 23, 2019 7:45:00 AM

For Vietnamese, click here.

The digital marketing world is forever changing. New technologies and tactics are constantly making waves, and the only way you can stay afloat is to stay updated on their rises and falls. For 2019, make it a goal to stay ahead of the coming marketing trends.

In this post, we'll help outline 5 trends we predict will be huge for niche retailers this year. There will undoubtedly be others as the year progresses, so keep your ear to the ground. This is simply a starting point.

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Topics: Tips and Tactics

Love at First Site: Setting Your Online Store up for Success This Valentine's Day

Posted by Ngan Ton on Jan 16, 2019 4:00:00 PM

For Vietnamese, click here.

Love it or hate it, Valentine's Day is the first major retail event of the year and now is the time to prepare your marketing and design ideas.

According to the National Retail Federation's annual survey in 2018, U.S. consumers were expected to spend an average $143.56 on Valentine’s Day, an increase from the $136.57 average in 2017. Total spending from last year ($19.6 billion) are the second-highest in the survey’s 15-year history, topped only by the record $146.84 and $19.7 billion seen in 2016. We predict the momentum won't be slowing down this year. 

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Topics: Tips and Tactics, Holidays, Design

Marketing on a Dime: 7 Ways to Increase Your Site Traffic with a Small Budget

Posted by Ngan Ton on Jan 9, 2019 8:00:00 AM

For Vietnamese, click here.

Consumers aren’t the only ones known to make resolutions during New Year’s—businesses big and small do the same thing. And just like consumers, many businesses will aim to become healthier and cut spending on unnecessary extras.

This resolution to cut costs and trim down largely affects traditional online marketing efforts (i.e. ads). If you’re willing to put in a little elbow grease, working on a tighter marketing budget shouldn’t hurt your growth. In this post, we’ll show you 7 ways to increase your site traffic with a small budget.

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Topics: Tips and Tactics

The Fashion Trends You Can't Ignore in 2019

Posted by Ngan Ton on Jan 2, 2019 8:30:00 AM

For Vietnamese, click here.

As we all dive deeper into our winter wardrobes and get creative with our layering, the fashion world has been buzzing with new cuts and colors for spring 2019. While that may sound like it's a good three months away, you can bet eager beaver fashionistas are going to be rocking these looks the moment the snow clears. Get a head start while you can and try adapting the most popular elements to your brand and campaigns. 

Here are some of the biggest trends that will be hard to ignore come spring 2019.

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Topics: Inspiration, Design, Tips and Tactics

5 Ways to Increase Your Store's Average Order Value

Posted by Ngan Ton on Dec 26, 2018 4:00:00 PM

For Vietnamese, click here.

Owning an ecommerce business can be something of a roller coaster ride. Your new product lines seem to be shooting for the moon one month, but then sales fall flat the next. One solution is to drive more new traffic to your store in the hopes that they'll convert, but this is a costly and time-consuming tactic (especially for newer merchants).

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Topics: Tips and Tactics

5 Ways to Boost Customer Retention

Posted by Ngan Ton on Dec 19, 2018 4:30:00 PM

For Vietnamese, click here.

Having launched your share of marketing campaigns to attract new customers, you probably know by now that it costs more to acquire a new customer than to retain an existing customer. Your current customer base is the best asset your business has. These customers already know your brand and products, and they appreciate your service.

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Topics: Tips and Tactics

6 Ways to Keep Sales High in the Post-Holiday Season

Posted by Ngan Ton on Dec 12, 2018 8:00:00 AM
For Vietnamese, click here.
 
Following the usually hectic season of holiday shopping and gift giving, the week between December and January can be an especially slow period for many retailers—but does it have to be?
 
If you know the right triggers to pull, the end of the holidays can be the start of another profitable quarter. Last week, we covered how to capitalize on New Year's resolutions. This week, let's explore the other 6 ways to keep sales high in the post-holiday season. 
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Topics: Tips and Tactics, Holidays

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