GearLaunch Blog

Digital Branding Trends to Jump into for 2018

Posted by Robert Joseph on Mar 28, 2018 12:54:05 PM

I have been focusing on the branding component of my marketing efforts like a madman this year.

It’s always important to keep consistent branding, from your products to your customer service responses. This goes far beyond throwing your logo on everything.

Many of us get lost in the numbers and forget the importance of making a good first impression. The most important part of your customer’s experience is the first impression, followed by your effort to continue that experience through the course of their buying journey.

I’m going to take you through some digital branding trends that are making an impact so that you can test them out for yourself. These trends will keep your brand relevant in the digital space.

Let’s get into it.

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Topics: Tips and Tactics, Inspiration, branding

How to Not Go To Trademark Jail and Still Become Rich

Posted by Ronnie McKenzie on Mar 20, 2018 8:30:00 AM

I’ve been there. After an incredibly tough year, I was forced to start in the following January of 2014, debt up to my eyeballs, credit cards maxed out, debt collectors and suppliers on the phone constantly harassing me - and rightfully so...

I owed them the better part of $120,000 and I was scrambling for ideas on how I could quickly pay everyone back. Sleep was difficult at best. The last thing I wanted was to go bankrupt, and I sure as hell didn’t want to go to jail for insolvent trading. These thoughts constantly clouded my mind, and I was often waking up to them at 3am in the morning.

Going bankrupt was always an option but it personally felt like quitting, and no entrepreneur worth their salt quits, certainly not the successful ones. So I kept going, fielding those calls and reassuring those whom I owed money to that I would soon pay them back, with interest. Hustling was my only option– getting in before the sun rose and not going to bed until the early hours of the morning became the norm.

According to one of the many quotes I’d mentally archived, “Opportunity and luck comes to those who work for it.” This was the motivation that kept me showing up.

If you want to know who I am, you can check out an article I wrote on my blog at Storehacks.com. I’ve been lucky enough to have sold millions of dollars of products over the past few years and met some incredible people, like the guys and girls at GearLaunch.com.

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Topics: Design, Tips and Tactics, Inspiration

Content Marketing Statistics to Pay Attention to in 2018

Posted by Robert Joseph on Mar 7, 2018 4:40:56 PM

This industry is unforgivable when it comes to time consumption. You have to schedule your time wisely to use it most effectively. If you’re going to succeed through the rest of this year and into the next, you’re going to need to know the latest stats and trends.

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Topics: Social Media

4 Reasons Why Customer Service matters

Posted by GearLaunch on Jan 19, 2018 8:00:00 AM

Today's customers expect more out of brands than ever before. With chat service a click away, phone support available at all hours, and web support in multiple languages, businesses are willing to do anything for their customers.

But why? 

Customers are the lifeblood of a business, and keeping them happy is the difference between closing shop and staying competitive. That's where customer service comes in. Specifically, here are 4 reasons why customer service matters to your business.

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Set up Facebook Messenger Ads and Talk Your Customers into a Sale

Posted by Ngan Ton on Jan 17, 2018 8:49:07 AM

If you think shopping stops at social media, do we have a treat for you. Early last year, Facebook began a slow rollout of its Messenger Ads — ads shown to Facebook users on the chat app's Home tab.

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Topics: Social Media

Gearlaunch around the World

Posted by Ngan Ton on Jan 15, 2018 2:17:29 PM

A new year means a new round-up of hot happenings at GearLaunch! Throughout the year, our team makes many stops all over the world to meet with ecommerce entrepreneurs, build new relationships, and welcome new members to the community.

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Topics: Insider

How to Find and Design Popular Print on Demand Products

Posted by Robert Joseph on Jan 10, 2018 8:30:00 AM

So you want to sell things on the internet? More specifically, you want to sell things on the internet with the least amount of risk possible.

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Topics: Insider, Tips and Tactics, Holidays

5 Last Minute Christmas Marketing Tips

Posted by Robert Joseph on Dec 7, 2017 6:00:57 PM

Ho, ho, ho!

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Topics: Insider, Tips and Tactics, Holidays

BLACK FRIDAY/CYBER MONDAY: Step Up Your Holiday Sales Using These 8 Tips

Posted by Robert Joseph on Nov 20, 2017 5:11:17 PM

Black Friday is a HUGE opportunity for sellers and retailers, particularly if you are a physical store, but that doesn’t mean that it won’t get you a flood of traffic filled with potential buyers, and hopefully, if you do this right, return customers.

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Topics: Insider, Tips and Tactics, Holidays

5 Reasons Why Niche Retailers Should Sell Premium Products during the Holidays

Posted by Ngan Ton on Nov 17, 2017 7:30:00 AM

Thanks to a shift in consumer behavior and budget, the ecommerce landscape has never looked better. While the number of online purchases has climbed year over year, its share has always been shy of in-store transactions — until this year. In their annual holiday retail survey, Delotte reports that 2017 will finally be the year that online transactions overtake in-store, 51percent to 42 percent.

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Topics: Tips and Tactics, Holidays

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