How to Set up Facebook Page Shop Sections to Increase Sales

February 15, 2017 0 Comments

Are you ready to drive more sales through your Facebook Page with a new-ish shopping feature? The "shop section" feature, which allows users to browse and purchase products directly within Facebook Pages, was actually rolled out to a several thousand pages in 2016.


The shop section sits in the left menu.

As shown in the example above, this is a new opportunity for different groups beyond just brands and businesses to participate in a seamless ecommerce experience (e.g. causes, charity, entertainment, etc.)

While availability is still limited, we know the feature will be a huge benefit as adoption grows.

  • Easier discovery and purchase – Everything a user wants to learn about you or your products is now contained in one environment, your Facebook Page. This removes a significant number of pages that buyers have to visit between discovering your Page, clicking an external link to your store, conducting a search for reviews on your products and business, and finally completing a purchase. Every additional page visit becomes a risk that your user drops off. Purchases in-app, on the other hand, can occur faster and easier.

  • Meet users in the medium – More than 500 million people access Facebook strictly from a mobile device. This is an especially important statistic because research indicates that mobile users regularly use only five mobile applications. Leveraging Facebook's mobile ubiquity should not be a question.

  • Leverage an existing fan base – Because this feature becomes part of your Facebook page, you already have a community that shares the interest you represent. Promoting your product posts to this audience is certainly an easier sell than cold targeting.

  • Generate conversation – Standalone shops do not give you the same capabilities to generate a conversation that a Page does. You have the opportunity to post content that keeps your community engaged and repeatedly coming back.

In short, the benefits of adding a shop section to your Facebook Page boils down to creating an easier buying experience for fans as well as an easier selling experience for you.

We don't say "easier" in the sense of rudimentary. The shop feature offers a selection of robust shopping features. However, their availability will depend on your Page location.

US Facebook Pages may offer these features:

  • Upload products and product description. There is no limit to the number of physical goods you can upload, nor will you need to have a product catalog uploaded anywhere beforehand.
  • Customize your inventory. You have the option of dividing your products into different collections or categories.
  • Sell directly from your Page. Your customers can browse and buy without leaving your Page. Alternatively, you can also redirect them to an external checkout page once they’re ready to complete the purchase.
  • Manage orders. With the ability to manage orders, you can record the status of orders, cancel orders, and refund orders without ever leaving your Page.
  • Monitor insights. You have visibility into the number of views, clicks, purchases, and profit for each product

Non-US Facebook Pages may offer these features:

  • Upload products and product descriptions. There is no limit to the number of physical goods you can upload, nor will you need to have a product catalog uploaded anywhere beforehand.
  • Feature products. You can showcase a number of products.
  • Get insights. You have visibility into the number of views and messages you've received for each product.

Now that we've covered many of the benefits and functionalities of the shop section, let's activate it for your Page. Again, depending on where you’re located, your set-up options will also vary.

  • US Facebook Pages: You can choose to have customers complete their purchases within your Facebook Page or you can send them to an external checkout page.

  • Non-US Facebook Pages: You can allow customers to message you in order to learn more about your products or you can send them to an external website to complete their purchase.

We have provided the appropriate directions for setting up shop sections in each situation below.

How to Add a Shop Section to US Facebook Pages

Let Customers Check out from Your Facebook Page
1.) From your Facebook Page, click the Shop tab from the left menu.

If this is not an option, click Settings from the top-right corner of your Page, then click Edit Page from the left menu.

Next, click Add a Tab and click Add Tab next to the Shop option. The Shop tab should now be visible on your Page.

2.) Review the Merchant Terms and Policies, check the I agree to the Merchant Terms and Policies box, and click Continue. Enter your password if prompted.

3.) Choose the preferred currency for your shop. This currency will apply to all of your products and cannot be changed without deleting your shop section and creating a new one.

4.) Choose Check Out on Facebook, and click Continue.

5.) If you have a separate email to communicate with customers, Facebook, or payment processors, uncheck the Use this email address for customer service inquiries box and submit an alternate email address.

Choose either PayPal or Stripe as your payment processor, and click Submit. For either choice, you will have to connect an existing account or create a new Business account.

Your shop is ready to go and you can start adding products!
 

Send Your Customers to an External Website to Complete Their Purchase
1.) From your Facebook Page, click the Shop tab from the left menu.

If this is not an option, click Settings from the top-right corner of your Page, then click Edit Page from the left menu.

Next, click Add a Tab and click Add Tab next to the Shop option. The Shop tab should now be visible on your Page.

2.) Review the Merchant Terms and Policies, check the I agree to the Merchant Terms and Policies box, and click Continue. Enter your password if prompted.

3.) Choose the preferred currency for your shop. This currency will apply to all of your products and cannot be changed without deleting your shop section and creating a new one.

4.) Choose Check Out on Another Website and click Continue. For each product you upload to your shop section, you will now be prompted to submit the website.

5.) Click Save.
 

How to add a shop section to Non-US Facebook Pages

1.) From your Facebook Page, click the Shop tab from the left menu.

If this is not an option, click Settings from the top-right corner of your Page, then click Edit Page from the left menu.

Next, click Add a Tab and click Add Tab next to the Shop option. The Shop tab should now be visible on your Page.

2.) Review the Merchant Terms and Policies, check the I agree to the Merchant Terms and Policies box, and click Continue. Enter your password if prompted.

3.) Choose the preferred currency for your shop. This currency will apply to all of your products and cannot be changed without deleting your shop section and creating a new one.

4.) Choose either Message to Buy or Check Out on Another Website. Then, click Continue.

5.) Click Save.

A quick note for business owners as you proceed to upload products to your shops: Regardless of location, your shop is only visible after you’ve added at least one product that has been reviewed and approved.

Ngan Ton
San Francisco, CA Website
Tech enthusiast, cat lover, bookworm, and Content Marketing Manager at GearLaunch