GearLaunch Blog

Ngan Ton

Tech enthusiast, cat lover, bookworm, and Content Marketing Manager at GearLaunch
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35 Need-To-Know Email Statistics for Holiday Ecommerce Marketing

Posted by Ngan Ton on Oct 19, 2017 10:08:00 AM

Americans seem to ring in the holiday season earlier and earlier every year (especially us marketers), but we can all agree the first major celebration won’t take place until Thanksgiving Day – a whopping 35 days away. To hold you over for the coming weeks, we’ve compiled a list of the 35 most impressive email marketing statistics – one for each day leading up to festivities with friends, family, food, and football.

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Topics: Tips and Tactics, Holidays

21 Subject Lines To Help Your Holiday Emails Stand Out

Posted by Ngan Ton on Oct 11, 2017 8:00:00 AM

In our Holiday Marketing Guide, we noted that holiday shoppers will enter the “research” stage in September/October. At this phase, shoppers appreciate stores that have product information readily available more than they appreciate relentless discounts.

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Topics: Tips and Tactics, Holidays

How Each Generation Will Get Gift Ideas This Holiday

Posted by Ngan Ton on Sep 26, 2017 3:41:25 PM

While endless options exist for consumers in search of gift inspiration, the channels that one generation trusts may be near nonexistent for another. For example, 44% of Gen Z shoppers turn to Instagram while only 2% of Boomers report doing the same. 

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Topics: Tips and Tactics, Holidays

5 tips to planning profitable eCommerce sales promotions

Posted by Ngan Ton on Sep 15, 2017 9:45:54 AM

The holiday season is a competitive time for retailers, and the eCommerce sector is no exception. In order to benefit from the busiest shopping season of the year, online business owners must participate in the competitive realm of discounts and sales – it’s mandatory.

Statistics from VoucherCloud reveal that 80% of shoppers self-identified as “promotion sensitive” with 62% investing two or more hours per week online to search for special offers. Missing the mark with such a large audience means missing out on huge sales opportunities (especially during the holidays). In fact, 91% of buyers who redeemed coupons stated that they would visit the store again.

This blog post originally appeared on the Payoneer Blog. Read the rest of it and learn about our 5 tips here.

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The Complete List of Emails That Every Ecommerce Business Needs to Send

Posted by Ngan Ton on Aug 25, 2017 2:16:50 PM

The last thing consumers want in their inbox is more spam. Sending the wrong email will nearly guarantee you a seat there, or even an "unsubscribe." Sending the right email on the other hand, can result in more site traffic and more sales. A lot of it depends on creating a good email, but also meeting customer expectations. We'll explain below.

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Topics: Guides

The Perfect Ecommerce Email Layout

Posted by Ngan Ton on Aug 18, 2017 11:16:46 AM

Knowing what emails to send is great, but it’s in vain if they sit unopened. Use the pointers below to spruce up the most critical part of your email marketing – the email itself.

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Topics: Guides, Design

Which Social Media Site Is Best for Your Business?

Posted by Ngan Ton on May 23, 2017 4:33:00 PM

Small business owners often face two major challenges: limited funding and a lack of manpower.

While widespread internet access has somewhat alleviated the pains that these challenges cause – by enabling just about anyone to run an entire business online – it’s specifically social media networks that have provided many small businesses with a more level playing field against their giant corporate counterparts.

However, where there once existed only a handful of social networks, today’s options (and therefore, opportunities) are endless. So how does a business, with limited time and resources, successfully establish a digital presence within each one?

Don’t.

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Topics: Tips and Tactics, Social Media

An Easy Guide to Hiring the Best Freelance T-shirt Designers

Posted by Ngan Ton on May 17, 2017 9:12:00 PM

Whether your in-house talent is way too busy or suffering from a case of designer's block, enlisting the help of top-notch freelancers can turn your store's offerings from drab to fab and ultimately drive more sales.

Finding such prolific talent may seem like a daunting task, but we're here to help break it down to just a few basic steps. This is your easy guide to hiring the best freelance designers.

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Topics: Guides, Design

Why Are You Still Running Your Business?

Posted by Ngan Ton on May 4, 2017 11:16:00 PM
A guest post by Will Schenk from More Online Revenue

A top GearLaunch Partner and industry thought leader, Will Schenk spends only 10% of his time on daily operations. We've invited him to share advice on what it takes to run a successful company with little grunt work. You can follow along by watching the full video below or reading the text version. 

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Topics: Insider, Tips and Tactics, Inspiration

What Is a Facebook Collection and How Do You Use It?

Posted by Ngan Ton on Apr 17, 2017 8:05:00 PM

The mobile experience has changed how consumers discover and shop for goods, and the online world is listening. Countless retailers have developed their own mobile shopping apps while others have adopted unique mobile marketing tactics through SMS and/or social apps.

However, as promising as the growth of mobile commerce sounds, there are still major barriers preventing it from growing as quickly as it could.

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Topics: Guides, Social Media

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