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Ngan Ton

Tech enthusiast, cat lover, bookworm, and your go-to marketing guide.
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Recent Posts

How to Put Your Art Online and on Sale

Posted by Ngan Ton on Mar 27, 2019 9:00:00 AM

For Vietnamese, click here.

As an artist, you have the opportunity to gain recognition and appreciation for your work, but a critical part of success will always be the ability to live off of your creations. While this gave way to the "starving artist" archetype in decades previous, today's rise of online commerce means that fate is no longer inevitable.

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Topics: Tips and Tactics, Entrepreneurship

Are You Making These 9 Mistakes with Your Niche?

Posted by Ngan Ton on Mar 19, 2019 9:04:57 AM

For Vietnamese, click here.

The majority of marketing campaigns should either succeed or fail at the testing phase. If you choose to forge ahead anyway with a particularly unprofitable campaign—even if you get every step right—your results will always be lackluster.

A key component of any campaign is your niche. Make too many mistakes here and your entire strategy comes crumbling down. This post is all about avoiding those mistakes and approaching niche marketing the right way.

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Topics: Tips and Tactics

5 Foolproof Ways to Get Customers Coming Back

Posted by Ngan Ton on Mar 13, 2019 10:03:59 AM

For Vietnamese, click here.

Businesses will bend over backwards to provide stellar service during a customer's buy phase, but what happens afterwards? Most renew their efforts on acquiring new customers and getting them to also make a purchase. The process resumes in the same fashion until old customers come back to make another purchase. However, an important question is raised: Will they come back? 

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Topics: Tips and Tactics

Espresso Yourself: A Seller's Guide to Mugs

Posted by Ngan Ton on Mar 6, 2019 8:57:51 AM

What’s better than a morning cup of joe or a fragrant cup of tea? How about a mug created specifically for your niche audience? Use this guide to customize your own mug creation with a silly saying or unforgettable imagery, then sell it to your niche audience

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Topics: Guides, Tips and Tactics, Print-on-Demand

5 Traits All Successful Ecommerce Businesses Share

Posted by Ngan Ton on Feb 28, 2019 9:00:00 AM

For Vietnamese, click here.

Successful ecommerce businesses are not built on luck alone. At any given moment, there are at least a dozen competitors vying for consumer attention with products that offer little variation in aesthetics, price, and quality. And yet there's always a handful who manage to outdo the competition. What sets them apart?

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Topics: Tips and Tactics, Entrepreneurship

10 Best Tips to Work from Home Productively

Posted by Ngan Ton on Feb 20, 2019 9:30:00 AM

For Vietnamese, click here.

Those familiar with the many joys of working from home (WFH)—whether you’re freelancing, self-employed, or telecommuting—must also be familiar with its many pitfalls.

Arguably the biggest benefit to WFH is the freedom to control when, how, and where you work. It's no wonder that studies show remote workers tend to be happier, healthier, and less likely to quit.

However, inviting work into your home can blur the boundary between your personal and professional lives. This can swing either way: you work way more than you need to or you become too comfortable and unproductive. 

So how are you supposed to avoid the trappings of either side? The key to WFH successfully is to create habits and spaces that help you focus. We know a thing or two about this part, so here are our 10 best tips to work from home productively.

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Topics: Tips and Tactics, Entrepreneurship

The Must-Know Tips for Achieving Work-Life Balance

Posted by Ngan Ton on Feb 13, 2019 9:00:00 AM
For Vietnamese, click here.
 
For most of us, "work-life balance" seems to be a myth. We're constantly pulled in opposite directions to manage multiple work projects, nurture relationships with friends and family, and still pursue personal interests. This is not balance, and it's not healthy.
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Topics: Entrepreneurship

10 Tips for Keeping Your Business Resolutions

Posted by Ngan Ton on Feb 6, 2019 9:30:00 AM

For Vietnamese, click here.

New Year's resolutions are a great way to make positive changes in your life, whether it's getting healthier, going to bed earlier, or spending less money. Similarly, they're a great opportunity for many business owners to start the year off strong.

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Topics: Tips and Tactics, Holidays, Entrepreneurship

Beat the Facebook Algorithm: How Groups Can Help Your Business Grow

Posted by Ngan Ton on Jan 30, 2019 8:49:35 AM

For Vietnamese, click here.

Today, organic reach on Facebook is the stuff of legends. If you want your brand in user News Feeds, be prepared to pay up for ads. It's a component we encourage for any well-balanced marketing strategy, but ads can quickly get expensive—a big no for companies with a small marketing budget. Fortunately, there's a lower-cost alternative: Facebook Groups.

Not to be confused with Pages, Groups are a popular method for small groups to organize and communicate. They've been a staple Facebook feature for some time, but never received the full attention of marketers. This is quickly changing. Groups offer businesses a loophole, enabling organic engagement with consumers.

If this is the first you've heard of this incredibly valuable feature, here are some things you need to know.

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Topics: Tips and Tactics, Social Media

5 Online Marketing Trends Niche Retailers Need to Focus on in 2019

Posted by Ngan Ton on Jan 23, 2019 8:45:00 AM

For Vietnamese, click here.

The digital marketing world is forever changing. New technologies and tactics are constantly making waves, and the only way you can stay afloat is to stay updated on their rises and falls. For 2019, make it a goal to stay ahead of the coming marketing trends.

In this post, we'll help outline 5 trends we predict will be huge for niche retailers this year. There will undoubtedly be others as the year progresses, so keep your ear to the ground. This is simply a starting point.

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Topics: Tips and Tactics

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