GearLaunch Blog

Ngan Ton

Tech enthusiast, cat lover, bookworm, and Content Marketing Manager at GearLaunch
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10 Ways to Build an Effective Email List

Posted by Ngan Ton on Jun 15, 2018 4:40:00 PM
There has been plenty of debate over the effectiveness of email marketing, with many chalking it up to a waste of time. This is simply untrue. Those who find email marketing ineffective may be doing it incorrectly by purchasing email lists or simply sending irrelevant content.

Users who opt into email lists are more responsive, more connected to your business, and more likely to purchase from you. This means every subscriber is a win, whether you’re gaining one per week, one per day, or one per hour.

If you have yet to work on building your email list, or you've run out of ideas, here are 25 simple ways to do so.

1. Make it easier for your subscribers to share emails they like. Include share CTA’s in your email.

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Topics: Tips and Tactics

5 Elements of the Perfect Product Description

Posted by Ngan Ton on Jun 6, 2018 5:18:00 PM

Is your product’s description compelling enough to sell itself? Are you enticing your audience with benefits or simply describing the features? The secret to product descriptions lies in making your customer feel great about about their purchase before they’ve even made it. 

Follow these steps:

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Topics: Tips and Tactics

Do Rounded Prices Sell More Products?

Posted by Ngan Ton on May 30, 2018 10:00:00 AM

There will be instances where the magic number 9 (as mentioned in How to Price Your Products: A Guide for Ecommerce Retailers) may not be so magical. Research indicates that consumers process pricing information differently for round numbers (e.g. “3") versus non-round ones (e.g."3.99"). So which price format is best for you to drive a purchase? The answer is not quite that straightforward.

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Topics: Tips and Tactics

How to Sell More Online This Father’s Day

Posted by Ngan Ton on May 21, 2018 8:00:00 AM

When it comes to revenue, Father’s Day lags behind Mother’s Day. One reason for the difference may be that Father’s Day shares the limelight with graduation celebrations that also occur in the month of June, causing many to split their gift budgets between dads and grads. Mother’s Day, on the other hand, is celebrated with little competition in the month of May.

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Topics: Design, Tips and Tactics, Inspiration, Holidays

7 Key Elements of a Good Pricing Strategy

Posted by Ngan Ton on May 16, 2018 8:00:00 AM

A common approach store owners make when pricing their products is relying solely on numbers set by competitors. It’s a strategy that may work for some, but it’s a missed opportunity for most. By disregarding the other fundamentals of pricing, these store owners are likely not asking for the amount customers are actually willing to pay.

This won’t be you.

The following is a breakdown of each factor you need to consider in order to strategically price for maximum profitability.

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Topics: Tips and Tactics

4 Steps to Hacking Upvotes

Posted by Ngan Ton on May 11, 2018 2:34:55 PM

Every interest is bound to have an online community dedicated to it. According to PostRelease, 1 in 5 Americans use an online community to discuss and recommend products. Brands and businesses that can successfully participate in these consumer groups have a lot to gain. We outline the steps to joining and engaging in exclusive communities in the guide 103 Ways to Sell a New Product.

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Topics: Tips and Tactics

Set up Facebook Messenger Ads and Talk Your Customers into a Sale

Posted by Ngan Ton on Jan 17, 2018 8:49:07 AM

If you think shopping stops at social media, do we have a treat for you. Early last year, Facebook began a slow rollout of its Messenger Ads — ads shown to Facebook users on the chat app's Home tab.

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Topics: Social Media

Gearlaunch around the World

Posted by Ngan Ton on Jan 15, 2018 2:17:29 PM

A new year means a new round-up of hot happenings at GearLaunch! Throughout the year, our team makes many stops all over the world to meet with ecommerce entrepreneurs, build new relationships, and welcome new members to the community.

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Topics: Insider

5 Reasons Why Niche Retailers Should Sell Premium Products during the Holidays

Posted by Ngan Ton on Nov 17, 2017 7:30:00 AM

Thanks to a shift in consumer behavior and budget, the ecommerce landscape has never looked better. While the number of online purchases has climbed year over year, its share has always been shy of in-store transactions — until this year. In their annual holiday retail survey, Delotte reports that 2017 will finally be the year that online transactions overtake in-store, 51percent to 42 percent.

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Topics: Tips and Tactics, Holidays

The Ecommerce Marketer's Complete Calendar and Checklist for Holiday Preparedness

Posted by Ngan Ton on Nov 1, 2017 7:00:00 AM

‘Tis the season to be holiday marketing! If you didn’t get a chance to catch up with our holiday marketing guide, here’s the gist of it: you’re 2 months behind. While October is the most common month for brands to begin holiday marketing campaigns, the planning piece actually happens in September.

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Topics: infographic, Tips and Tactics, Holidays

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