GearLaunch Blog

Ngan Ton

Tech enthusiast, cat lover, bookworm, and Content Marketing Manager at GearLaunch
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Recent Posts

How Your Store Can Capitalize on New Year's Resolutions

Posted by Ngan Ton on Dec 5, 2018 4:00:00 PM

For Vietnamese, click here.

New Year’s: The time of year when Americans make commitments to eating better, exercising more, learning a new skill, or saving money. The start of a new year triggers something in us that is determined to be better, making it an opportune time for businesses. Now is the time for retailers to offer any relevant products and services that can help New Year’s resolutioners.  

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Topics: Tips and Tactics

6 Last Minute Holiday Campaign Tips

Posted by Ngan Ton on Nov 29, 2018 8:00:00 AM

For Vietnamese, click here.

The most wonderful time of the year is here! Can you hear the sleigh bells ringing and profits singing? This final quarter is the peak time for sales (duh!), but amidst the excitement and campaign prep, it becomes increasingly easy to forget some critical campaign details. 

Don't hurt your sales this season. Go over our last minute holiday campaign tips and ensure you've covered these easily missed details!

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Topics: Holidays, Tips and Tactics

5 Holiday Marketing Tactics to End the Year on a High Note

Posted by Ngan Ton on Nov 21, 2018 8:00:00 AM

For Vietnamese, click here.

Whether this is your first seasonal rush or your hundredth, coming up with holiday marketing ideas to help your brand stand out is always a challenge. There's already an overwhelming amount of emails, social media posts, and ads from brands both big and small—how can you possibly cut through the noise?

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Topics: Holidays

7 Awesome Holiday Facebook Ads and What You Can Learn From Them

Posted by Ngan Ton on Nov 14, 2018 8:00:00 AM

For Vietnamese, click here.

In today’s post, we'll examine some of the best holiday Facebook ads that are currently live. We’ll look at the factors that make them particularly effective as well as the various ways you can improve your own ad content. You'll click away from this post equipped with several ideas you can apply to your own campaigns, even if you're just figuring out how to advertise on Facebook.

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Topics: Tips and Tactics, Social Media, Holidays

Holiday Marketing 101: The 4 Phases to Max ROI

Posted by Ngan Ton on Nov 8, 2018 3:30:00 PM

For Vietnamese, click here.

The holiday shopping season is just around the corner. For many ecommerce businesses, this last quarter has an enormous impact on annual earnings. Exactly how much?

According to the National Retail Federation, consumers will spend an average $1,007.24 during the holiday season this year, up 4.1 percent from the $967.13 last year--that's nearly $720.89 billion!

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Topics: Holidays, Guides

3 Unofficial Sales Holidays You Probably Forgot

Posted by Ngan Ton on Oct 31, 2018 4:00:00 PM

For Vietnamese, click here.

During November and December, major retailers will dedicate plenty of time and resource to marketing the major sales holidays – Thanksgiving Day, Black Friday, and Cyber Monday. But there are hidden opportunities to be had among the “unofficial” sales holidays.

Have you heard?

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Topics: Holidays

Free Graphic Design Tools for Non-Designers

Posted by Ngan Ton on Oct 23, 2018 8:45:00 AM

For Vietnamese, click here.

Graphic design is a critical element of marketing and brand development. Everything from your products to emails to social media posts require some element of graphic design, and yet it's an area often taken for granted.

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60 Holiday Email Subject Lines to Drive Your Open Rates Through the Roof

Posted by Ngan Ton on Oct 17, 2018 11:45:10 AM

For Vietnamese, click here.

You have the perfect holiday marketing email, but how do you get customers to read it? You need engaging subject lines! It may be seem like an insignificant part of your message but 47% of consumers last year said they decide whether or not to open marketing emails based on the subject line.

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Topics: Tips and Tactics

10 Online Marketing Tactics for a Happy Holiday Season

Posted by Ngan Ton on Oct 10, 2018 12:12:14 PM

For Vietnamese, please click here.

Given the stress of the holiday season, it's conceivable that not all of us are excited for its arrival. However, we can all agree it's the perfect time to reconnect with existing customers and engage new shoppers.

This year, instead of just sending out a mass email, try a more strategic and thoughtful approach. Here are 10 online marketing tactics you can customize for a happy holiday season.

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Topics: Tips and Tactics, Holidays

5 Holiday Email Campaigns You Can Start Planning Now

Posted by Ngan Ton on Oct 5, 2018 8:00:00 AM

For Vietnamese, please click here.

Regardless of constant speculation on the death of email marketing, it remains a leader in generating conversions—especially for holiday marketing campaigns. Customers don't mind receiving promotional emails from brands they trust. In fact, 76% of consumers prefer to buy from a brand they're familiar with.

Avoid getting discouraged if your sales and email engagement statistics don’t quite line up. Even though the numbers may not show it, the presence of your emails are still contributing to you staying top-of-mind. This is called the “nudge effect.” Landing in their inbox, whether or not they open your emails, can indirectly influence their visiting your store and making a purchase.

To maximize the nudge effect, use succinct and eye-catching subject lines (e.g. "$10 off every $50 Purchase. Today only!"). Having read all they needed, the reader may not even open the email, and instead will head directly to your store. For more tips on holiday subject lines, check out this post.

To help you begin strategizing your email marketing campaigns, here are 5 holiday email campaigns you can start planning now.

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Topics: Holidays

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