When it comes to revenue, Father’s Day lags behind Mother’s Day. One reason for the difference may be that Father’s Day shares the limelight with graduation celebrations that also occur in the month of June, causing many to split their gift budgets between dads and grads. Mother’s Day, on the other hand, is celebrated with little competition in the month of May.
A common approach store owners make when pricing their products is relying solely on numbers set by competitors. It’s a strategy that may work for some, but it’s a missed opportunity for most. By disregarding the other fundamentals of pricing, these store owners are likely not asking for the amount customers are actually willing to pay.
This won’t be you.
The following is a breakdown of each factor you need to consider in order to strategically price for maximum profitability.
Topics: Tips and Tactics
Every interest is bound to have an online community dedicated to it. According to PostRelease, 1 in 5 Americans use an online community to discuss and recommend products. Brands and businesses that can successfully participate in these consumer groups have a lot to gain. We outline the steps to joining and engaging in exclusive communities in the guide 103 Ways to Sell a New Product.
Topics: Tips and Tactics
If you think shopping stops at social media, do we have a treat for you. Early last year, Facebook began a slow rollout of its Messenger Ads — ads shown to Facebook users on the chat app's Home tab.
Topics: Social Media
A new year means a new round-up of hot happenings at GearLaunch! Throughout the year, our team makes many stops all over the world to meet with ecommerce entrepreneurs, build new relationships, and welcome new members to the community.
Thanks to a shift in consumer behavior and budget, the ecommerce landscape has never looked better. While the number of online purchases has climbed year over year, its share has always been shy of in-store transactions — until this year. In their annual holiday retail survey, Delotte reports that 2017 will finally be the year that online transactions overtake in-store, 51percent to 42 percent.
‘Tis the season to be holiday marketing! If you didn’t get a chance to catch up with our holiday marketing guide, here’s the gist of it: you’re 2 months behind. While October is the most common month for brands to begin holiday marketing campaigns, the planning piece actually happens in September.
Americans seem to ring in the holiday season earlier and earlier every year (especially us marketers), but we can all agree the first major celebration won’t take place until Thanksgiving Day – a whopping 35 days away. To hold you over for the coming weeks, we’ve compiled a list of the 35 most impressive email marketing statistics – one for each day leading up to festivities with friends, family, food, and football.
In our Holiday Marketing Guide, we noted that holiday shoppers will enter the “research” stage in September/October. At this phase, shoppers appreciate stores that have product information readily available more than they appreciate relentless discounts.
While endless options exist for consumers in search of gift inspiration, the channels that one generation trusts may be near nonexistent for another. For example, 44% of Gen Z shoppers turn to Instagram while only 2% of Boomers report doing the same.