Online Marketplaces have definitively changed the world. Created primarily to begin selling books online, Marketplaces like Amazon have become the normal way to buy, and sell, goods. From books to clothes, personal care products to home décor, these Marketplaces sell it all. Entrepreneurs young and old have turned to Amazon and others to launch their business with varying degrees of success. However, as powerful these marketplaces are, they clearly have their draw-backs, many of which have become apparent as entrepreneurs are looking for more control of their companies. Brand ownership, preferred distribution, control from copy-cats, limited up-front investment in inventory, etc. are just a few of the key things causing entrepreneurs to sidestep these channels.
Today's customers expect more out of brands than ever before. With chat service a click away, phone support available at all hours, and web support in multiple languages, businesses are willing to do anything for their customers.
Customers are the lifeblood of a business, and keeping them happy is the difference between closing shop and staying competitive. That's where customer service comes in. Specifically, here are 4 reasons why customer service matters to your business.
Looking for some design inspiration, key dates, and summaries of holidays celebrated throughout the season? We have a comprehensive guide for you to celebrate along with us and earn more sales!
SEO. We've all heard the term, but few understand what it really means. One common misconception is seeing SEO only as a source of free traffic. Sure, free traffic is the end result, but it's not how SEO works.
The purpose of SEO is to create a great user experience to help people who are looking for you find you. To do that, the content on your website has to be relevant and match what people are trying to find.
If you want to optimize your entire web presence, you should start by investing in SEO and spying on your competitors. SEO may take some time and patience, but if you do it right, your web traffic will increase tremendously.
Topics: Tips and Tactics
Have an idea for an awesome shirt? Before you invest to bring the design to life, be sure you can answer this simple question: ”Who is the target audience?”
Unhappy customers are never good for your ecommerce business—they will reflect poorly on your brand and will ultimately reduce your total profit. Occasionally, a consumer will be dissatisfied with your product or feel remorse following a purchase. This unfortunate situation is called cognitive dissonance. Keep reading for simple tips for how to keep your customers happy.