The holiday season is a competitive time for retailers, and the eCommerce sector is no exception. In order to benefit from the busiest shopping season of the year, online business owners must participate in the competitive realm of discounts and sales – it’s mandatory.
Statistics from VoucherCloud reveal that 80% of shoppers self-identified as “promotion sensitive” with 62% investing two or more hours per week online to search for special offers. Missing the mark with such a large audience means missing out on huge sales opportunities (especially during the holidays). In fact, 91% of buyers who redeemed coupons stated that they would visit the store again.
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