Labor Day is only two weeks away! While the holiday was designed to give workers a break from laboring, small business owners know it's one of the best times to be in business. As friends and families celebrate the summer's last hurrah, you can sell them all the extra items to make it extra special. Here are a few Labor Day marketing ideas to help your business stay top-of-mind.
Sales and Promos
Labor Day is celebrated on a Monday, meaning workers get to enjoy a 3-day weekend. Thanks to big retailers, people have come to expect shopping deals around holiday weekends. Meet their expectations and host your own sale!
While some stores may offer themed products, it may not make sense for all. Use this event as a final campaign for your summer products or a kickoff for new fall products. Labor Day happens as we transition from summer to fall which makes both campaigns relevant.
To maximize your campaign, email your subscribers and customers pronto to alert them of the upcoming sale and what they can expect.
Giveaways and Raffles
Join in on the high spirits and host a fun giveaway for shoppers. This is a great hook to spread awareness about your upcoming Labor Day sales event. If you're not keen on giving away prizes for free, try offering a surprise discount for every purchase. This increases the likelihood that your customer returns and the surprise is a moment of delight when customers uncover the discount.
If you choose to host a giveaway event, don't forget to include it in your promotional emails.
The key to a successful Labor Day sales event is email marketing. Sending a few reminders as the date nears will help customers make a mental note to visit your store if they're looking to shop over the long weekend. Use concise subject lines and clear messaging. Check out our quick guide for the perfect ecommerce email layout.
The best feature of holiday related sales is the time constraint. Instead of having an entire week or season to decide, customers need to make up their minds quickly before the deal is gone. By emphasizing the limited time and deep discount, one-day-only deals can convince a lot of customers to buy big.
Labor Day kicks off several other major sales events. Download our retail event calendar and apply these tactics throughout the rest of the year!
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