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35 Need-To-Know Email Statistics for Holiday Ecommerce Marketing

Posted by Ngan Ton on Oct 19, 2017 10:08:00 AM
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Americans seem to ring in the holiday season earlier and earlier every year (especially us marketers), but we can all agree the first major celebration won’t take place until Thanksgiving Day – a whopping 35 days away. To hold you over for the coming weeks, we’ve compiled a list of the 35 most impressive email marketing statistics – one for each day leading up to festivities with friends, family, food, and football.

These statistics won’t make the wait any shorter, but they can certainly help produce more fruitful results for your email marketing efforts. And that’s definitely something to celebrate!

1. About one-third of US retail email list subscribers have purchased from the retailer whose email they subscribed to. (Listrak)

2. Welcome emails average 4x the open rate of a standard email marketing campaign. (WordStream)

3. Welcome emails average 5x the click-through rate of a standard email marketing campaign. (WordStream)

4. 80% of small and medium sized retailers in the US indicate that email marketing is their greatest driver of both customer acquisition and retention. The next closest channel, social media, comes in at just 44%. (eMarketer)

5. 75% of consumers are more likely to buy from retailers that personalize content to them. (Accenture)

6. Personalized emails have 29% higher open rates and 41% percent higher click rates than non-personalized. (Experian)

7. Email is 40x more effective at acquiring new customers than Facebook or Twitter. (McKinsey)

8. 87% of total clicks will occur when readers first open an email. (Campaign Monitor)

9. About 53% of emails are opened on mobile devices. (Campaign Monitor)

10. According to Social Media Today, 50% of marketers who use video in email see increased click rates, sharing, and forwarding. (Emma)

11. 33% of email recipients open commercial emails based solely on the subject line. (Search Engine People)

12. 69% of email recipients report email as spam solely based on the email subject line. (Search Engine People)

13. Women spend seven minutes more per month on a smartphone checking email compared to men. (UKOM & Comscore)

14. According to 80 percent of professionals, email marketing drives customer acquisition and retention. (eMarketer)

15. There will be more than 3.7 billion email users worldwide by the end of 2017. (Radicati Group)

16. Shoppers say they are more comfortable buying apparel items on mobile devices than non-apparel items. 66% of apparel shoppers prefer using smartphones and tablets as conversion device, 68% of Non-apparel switched to their desktops to buy. (Movable Ink “Consumer Device Preference Report Q3 2016”)

17. 71.6% of consumers will delete emails if they don’t look good on mobile, while an average of 10% will read it anyway. (Adestra “Consumer Adoption & Usage Study”)

18. Email users averaged nearly 2 accounts per person in 2016. (Radicati Group)

19. 82% of smartphone users now turn to their devices while in stores to help them make a product decision. (Google)

20. According to Google, 59% of mobile shopping searches occurred before 6:00 PM on Thanksgiving Day.

21. 54% of consumers would share their email address in exchange for lower prices. (DMA)

22. 68% of consumers think most emails are irrelevant to them. (DMA)

23. The average email open rate for the e-commerce industry is 16.75 percent. (Smart Insights)

24. Mobile phones have 58% of the email market share, compared to desktop (32%) and webmail (20%). (Smart Insights)

25. Android phone users spent the most time viewing emails. Android smartphone 52.99% of users spent 15 seconds or more viewing each message. Desktop users came in second, with 43.99% spending 15 seconds or more viewing an email. (Movable Ink “US Consumer Device Preference Report: Q2 2014”)

26. 56% of brands using an emoji in their email subject lines had a higher unique open rate. (Campaign Monitor)

27. Mondays have the highest email open rate at 3 percent, while Fridays have the lowest at 11.9 percent. (DMA)

28. Plain text emails have a higher open rate than HTML emails. In fact, increasing the amount of HTML in an email lowers opens by 23%. (Hubspot)

29. 14% of email users live in North America, while 50% are in the Asia Pacific, 22 percent are in Europe, and 14%are in the rest of the world. (Formverse)

30. Women click 10% more often than men on mobile emails. (TailoredMail)

31. 50%of Americans check email in bed, while 42% check email in the bathroom. (DMR)

32. Including a call to action button instead of a text link can increase conversion rates by as much as two percent. (Campaign Monitor)

33. A message is five times more likely to be seen in email than via Facebook. (Radicati Group)

34. Apple users are quick email readers; Ipad and Iphone both show a higher percentage with a 0-3 seconds email read length. (Movable Ink “US Consumer Device Preference Report: Q2 2014”)

35. 55% of consumers 56-67 say they will never read email on their mobile first. This is only 18% for the age group 19 – 34. (Adestra “Consumer Adoption & Usage Study”)

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Topics: Tips and Tactics, Holidays

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