Instagram has become one of the most powerful social media tools and has proven to be highly valuable for businesses, if used correctly. Instagram has an engagement ratio that is eight times the average of any other social platform and drove the highest engagement in the apparel industry.
How can you leverage Instagram for your ecommerce brand?
1. Find the perfect theme and hashtags.
Your goal on Instagram is to engage your current audience while also growing your following. Choose themes that are authentic and true to your brand. Convey your theme through imagery and make them consistent over time. Using the right and relevant hashtags can be a great way to create content for your Instagram while also making it easier for other users in your niche to find your profile.
Here are the current top 20 hashtags on Instagram according to Webstagram:
Popular tags like the ones above may net you additional engagement and likes, but they will not lead to long-term engagement because they might not be relevant to your brand.
If you want to engage the right audience, be sure to conduct proper keyword research to find the most relevant hashtags that not only resonate with your brand, but is also being searched for on Instagram.
For example, if I'm selling dog niche apparel, I want to find the most relevant hashtags that are closely related to my brand.
Searching the hashtag #dog on Webstagram, I pulled up the following list of key words and influencers.
Keep in mind that Instagram allows for a maximum of 30 hashtags per post.
2. Utilize photo editing tools and harness the power of apps.
With Instagram, you need to focus heavily on producing enhanced, high quality images to post. You should make yourself familiar with the Instagram filters and editing tools to produce the most visually compelling result.
According to a TrackMaven analysis of 6 million Instagram posts across 10,000 brands, these five filters drive the most engagement for business.
3. Interact with others to gain more followers.
Generate a flexible posting plan to easily track what post is working and what is not.
To post during the best times, use IconoSquare’s optimization section, which gives you a detailed analysis of posting history and engagement.
The dark circles indicate when you usually post media (repartition by hour horizontally, and by days vertically). The light grey circles shows when your community has been interacting. The biggest light grey circles represent the best times for you to post.
Actively engage with your followers and your competitors’ followers during these peak times by liking, following, and commenting on their instagram.
Instagram is a perfect channel for getting in touch with your existing and prospective customers. Start creating meaningful and long-term relationships today!