GearLaunch Blog

3 POD Products Every Store Should Sell

Posted by Ngan Ton on Jul 17, 2018 8:00:00 AM
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Access to trends data can be invaluable (that’s why we send a monthly Trends Report). It can help better focus your efforts, draw more attention from consumers, and improve existing design and marketing.

We’re here to help you start in the right direction with 3 POD products every store should sell, based on consumer search volume.

Phone Accessories

The market for phone accessories continues to grow with market cap projections reaching $107.3 billion by 2022. This category includes phone cases, screen protectors, chargers, and more.

3 Products Every Pod Business Should Sell - Phone Accessories
Product and Marketing Tips
Phone cases market well on visual platforms such as Instagram, Facebook, and Pinterest. If you have an organic community on these platforms, phone cases are a great product to share with them. As a supplement effort or for those with a smaller following, try running ads on these platforms.

Athleisure

In the constantly changing world of fashion, athleisure has been a surprising mainstay. Athleisure is active clothing tailored to fit more appropriately into everyday wear. This category includes sweatshirts, tank tops, sweatpants, leggings, sports bras, headbands, and more.

Selling athleisure wear can open versatile opportunities. You can simply add an additional athleisure line to your existing products, focus your business on athleisure wear, or hone your product into a specific sports sub-niche.

3 Products Every Pod Business Should Sell - Athleisure
Product and Marketing Tips
Millennial and Gen Z women are typically the target market for athleisure. Similar to phone cases, you’ll find visual platforms like Facebook, Instagram, and Pinterest ideal for growth, whether you rely on organic growth or advertising. You’ll also find plenty of fitness influencers on these platforms (namely Instagram) to model your apparel and give your brand a shout out for a fee.

Bags

Backpacks, handbags, wallets, and tote bags make up a small sample of the $151 billion bags market. Although this category sells well year-round, the peak season happens around August, aka back-to-school season. 

Bags can be a great feature for your store because they are versatile. You can feature general categories such as travel, school, or fashion.

3 Products Every Pod Business Should Sell - Bag
Product and Marketing Tips
Depending on the audience, your ad targeting can vary greatly when it comes to bags. If you’re selling children’s bags, target women with children in your ads. If you’re selling men’s bags, try targeting men between ages 18-34. If you’re selling bags to travelers, look for people with interests in adventure, travelling, and outdoorsy activities.

These are only three of the many products rising in popularity–you’ll find plenty more on the GearLaunch platform, where we make it our job to constantly stock products that consumers want.

Finding the right products to sell is only one part of the equation–the real key is how to market them. Subscribe to the GearLaunch blog for a weekly dose of marketing tips.

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Topics: Tips and Tactics, Print-on-Demand

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